Singaporean rapper Yung Raja pays ode to Rajinikanth in ‘Spice Boy’

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Singapore, July 30 | Singaporean rapper Yung Raja revealed his brand-new single “Spice Boy”, paying an ode to superstar Rajinikanth.

The 26-year-old bilingual rapper said: “Rajinikanth has been my idol all through my growing-up years. He’s such a legend world over.

“I wanted to give an ode of sorts to him and celebrate his supremacy in my music video and for as long as I’m creating, I’ll look back to the moments he has given me as inspiration – his style mainly, and as inimitable as it is, I belong to the generation of fans that have his swagger permanently etched in our minds.”

The three-minute cinematic video is fused together by madcap action, curly wigs, inflated sumo costumes, and disorienting close-ups.

All of this is captured by Vadbibes director Jas Tan with a carefree sense of the surreal and produced by Flightsch and RIIDEM.

Comical antics are set in formidable locations looking straight out of Christopher Nolan films, but Yung Raja takes centre stage by invoking the brash spirit of Rajinikanth’s characters.

Yung started his career in 2018 with his single “Poori Gang” and went on to become Southeast Asia’s rising hip-hop artist with “Mustafa”, “Mad Blessings”, “The Dance Song”.

His recent track “Mami” recently got featured on the American late-night talk show “The Tonight Show Starring Jimmy Fallon”.

His latest single “Spice Boy” tries to break free from homogenous expectations of popular culture.

Continuing his crusade of making room for multi-dimensional cultural identities Yung Raja said: “Since I was a child, I’ve always been proud of my culture, my roots, my mother tongue, everything that makes me ‘me’. Learning to embrace that from a very young age is one of the reasons behind the bilingualism in my art.

“This is who I am, a bilingual boy born and raised in Singapore to traditional parents who migrated from South India. I remember first discovering hip-hop music when I was 10 years of age and how it made one of the first and strongest impressions on me creatively. That was the real beginning of my rooted identity and voice amalgamating with hip-hop culture. I believe my persona is all about staying authentic to the duality of my cultural make-up.”

The first-generation Singaporean-Indian was recently signed to US label Alamo Records, marking his entry into the US market.

The young rapper is also signed to Def Jam Southeast Asia, which is under Universal Music Group.

“Spice Boy” was released on Thursday night on all audio streaming platforms and the official music video will premiere on Yung Raja’s Vevo channel.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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