Sidhu Moose Wala: Always written songs based on life incidents

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By Siddhi Jain
New Delhi, June 7 (IANSlife) International music sensation and Punjabi rapper Sidhu Moose Wala has dropped his new album MOOSETAPE on Spotify, which includes close to 32 singles, with one new video every week. The artist collaborations in the album include those with DIVINE, Bohemia, Raja Kumari, Stefflon Don, Tion Wyne, Morrison, Blockboi Twitch and Sikander Kahlon, among others.

Going by his popular stage name Sidhu Moose Wala, Punjab-born singer and songwriter Shubhdeep Singh Sidhu, says that “Shubhdeep to Sidhu Moose Wala is a journey made by (his) fans”. Known to the world for a style completely different than his Punjabi music contemporaries, Sidhu gives IANSlife insights on the new album. Excerpts:

Q: Your music and performance often lay on the intersection of pop and rap and is very different from what most contemporary Punjabi singers are doing. How do you create what you create?

A: To be honest with you, I am someone who has always composed, and written songs based on my life incidents from the time that I was a child. This includes experiences that my family, friends, or I have been through, or even those that my village ‘Moosa’ has seen. Maybe that’s the reason that the audience listens to it, relates to it, and loves it.

Q: You have dropped a new album on Spotify. Tell us about it and the multi-artist collaborations in it.

A: My mother is my biggest inspiration. This album is close to my heart because this is for my Maa and that is the reason I had decided to release it on her birthday. Whatever I am is because of her. It was always my dream to release an album, and the opportunity to work with Tion Wayne, Bohemia, DIVINE, Raja Kumari, and Morrison, all of whom are great artists, has been fantastic. It was amazing to make music with them and have them feature in my album. It is not an album that was composed overnight. I have gone through many sleepless nights to make it possible.

Q: What are your thoughts on platforms like Spotify revolutionizing how one listens to music, and audio at large?

A: Spotify has always been a great platform for artists who wanted to take their music across boundaries. Their reach all around the world is phenomenal and it is commendable that they push every artist to find their right audience. They are doing great work.

Q: How do you think streaming helped the popularity of Punjabi music grow, and what role do you think it plays in finding your audience?

A: I believe that Punjabis are in every corner of this world; wherever you go, you’ll find them. Earlier, they were able to access music from home through cassettes, Walkmans, and CDs, but from the time streaming was introduced by Spotify, every artist and their music has the power to reach anywhere. The fact that platforms such as Spotify can take your music to 178 countries and help you reach a newer audience with its unique playlist curations, is exceptional. Millions of listeners around the world are able to consume music seamlessly because of streaming services like Spotify.

Q: You have a highly engaged fan base on multiple platforms (YouTube and Instagram), how do you feel about that?

A: Shubhdeep to Sidhu Moose Wala is a journey made by my fans. The love they have shown over these years is overwhelming and has always inspired me to make more music. I hope they keep showing their love like this forever, so that I can keep reciprocating in the form of my art.

Q: What’s keeping you busy these days? What’s upcoming?

A: So far, only a few tracks from MOOSETAPE have been released, so I am waiting for my fans to listen to all the songs over the next few weeks. The love and affection of my audience is something I treasure and reading their heartwarming comments for the album on YouTube and social media is keeping me busy. At the same time, it immensely inspires me to write more for them.

(Siddhi Jain can be contacted at siddhi.j@ians.in)

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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