Siddharth Roy Kapur: Need to sensibly choose platforms for content in the future

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Mumbai, Oct 28 | Noted film producer Siddharth Roy Kapur says that post pandemic when the cinema theatres have started re-opening, it is important for content creators to choose the platform sensibly in the coming future.

Siddharth was present as a keynote speaker at CABSAT 2021 during a segment dubbed as ‘Content Congress’.

Talking about the silver lining to the lull brought by the pandemic, Siddharth said, “We’ve gone through two pretty tough years. I think most people have been wondering where are things going as far as the entertainment business is concerned. But I guess what I’m happy to report and what we all already know is that people need entertainment especially in the darkest of times. Regardless of the platform they’re able to watch it on, they go through that constraint and watch it wherever they can and that bodes very well for the future.”

He added, “The trends to take note of in this year are really the growth in the OTT consumption, the fact that theatrical revenue has come down quite significantly and naturally so because theatres were shut. People have now gotten used to watching media where they want it and when they want it, even more so than before COVID-19. To now bring people back to the theatres, we’ll need some very, very compelling cinematic content. It’s a challenge for the creators. The good part is that we have multiple platforms on which our content can be viewed. We need to think very sensibly about which content is for which platform in the future.”

Siddharth is also the founder and producer at Roy Kapur Films.

The upcoming films under Roy Kapur Films include the war drama ‘Pippa’ directed by Raja Menon starring Ishaan Khatter, the comedy ‘Woh Ladki Hai Kahaan?’ starring Taapsee Pannu and Pratik Gandhi and ‘GOBAR!’ co-produced by Ajay Devgn.

The series under the production house include an adaptation of William Dalrymple’s 2019 bestseller ‘The Anarchy: The Relentless Rise of the East India Company’, ‘Aranyak’, a crime thriller for Netflix and ‘Rocket Boys’, a period drama for Sony Liv, amongst many other projects.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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