Shorter sleep at night linked to stressful events next day

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Toronto, Sep 16 | People who sleep late at night, kindly take note. Researchers have found that after a night of shorter sleep, people react more emotionally to stressful events the next day — and they don’t find as much joy in the good things.

For the study, published in the journal Health Psychology, the research team looked at how sleep affects our reaction to both stressful and positive events in daily life.

“When people experience something positive, such as getting a hug or spending time in nature, they typically feel happier that day,” said study researcher Nancy Sin from the University of British Columbia in Canada.

“But we found that when a person sleeps less than their usual amount, they don’t have as much of a boost in positive emotions from their positive events,” Sin added.

Using daily diary data from a national US sample of almost 2,000 people, the research team analysed sleep duration and how people responded to negative and positive situations the next day.

The participants reported on their experiences and the amount of sleep they had the previous night in daily telephone interviews over eight days.

People also reported a number of stressful events in their daily lives, including arguments, social tensions, work and family stress, and being discriminated against.

When people slept less than usual, they responded to these stressful events with a greater loss of positive emotions.

This has important health implications: previous research by Sin and others shows that being unable to maintain positive emotions in the face of stress puts people at risk of inflammation and even an earlier death.

Chronic health conditions — such as heart disease, diabetes and cancer — are prevalent among adults, especially as we grow older.

Past research suggests that people with health conditions are more reactive when faced with stressful situations, possibly due to the wear-and-tear of the physiological stress systems.

“We were also interested in whether adults with chronic health conditions might gain an even larger benefit from sleep than healthy adults,” said Sin.

“For those with chronic health conditions, we found that longer sleep — compared to one’s usual sleep duration — led to better responses to positive experiences on the following day,” Sin revealed.

The research team hoped that by making sleep a priority, people can have a better quality of life and protect their long-term health.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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