Shoppers in 85% of Indian Towns Place Orders in Snapdeal’s “Kum Mein Dum” Sale


Snapdeal, India’s leading e-commerce marketplace, shared early highlights of its first “Kum Mein Dum” Diwali Sale, which kicked off yesterday. Reflecting the increasing depth of e-commerce in India, users from more than 3417 towns & cities across India bought on Snapdeal on Day 1 of the “Kum Mein Dum” Sale. In other words, of the total approx 4041 towns in India, orders were received from 85% of these.

Snapdeal – Kum Mein Dum

Reflecting the fast expansion of e-commerce amidst new users, nearly 30% of the total orders on Day 1 were from first time users. Consistent with Snapdeal’s positioning towards users in non-metro cities, nearly 90 percent of orders were from Tier 2&3 towns.

While populous Tier 2 & 3 cities like Nagpur, Vijayawada, Bhopal, Chandigarh, Ranchi, Patna & Guwahati continued to drive orders on Snapdeal, smaller cities like Sagar (Madhya Pradesh), Raniganj (West Bengal), Gurdaspur (Punjab), Una (Gujarat) also clocked impressive order volumes, exceeding their last year’s festive volumes on the very first day of Snapdeal’s sale.

Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. As per pre-festive projections, orders have now started to flow in from these rural areas. These include small villages like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal, Chidambaram in Tamil Nadu, amidst others.

“Our early analysis shows that users have shown marked preference for buying everyday use products by utilising deals and additional discounts to maximise value for their purchases. There is also a strong demand for products for festive celebrations at home. The extent of orders coming from smaller cities and towns underscores how rapidly e-commerce has grown in India, especially in recent months,” said Snapadeal Spokesperson.

Snapdeal’s sale this year has been designed as per feedback received from users. More than 1.25 Lakh Snapdeal users, across 92 cities, had expressed their Diwali preferences for deals on home use gadgets, kitchenware, gift items, fashion and home decor items. In line with the buyer expectations, maximum offers are focused on these categories. Early trends showed that most users were focused on snapping up offers in home, fashion and fitness categories. These include:

Home Products: Small kitchen appliances like blenders, toasters, electric egg boilers sold briskly. Multi-function kitchen tools like choppers, kitchen storage, towels & home linen were widely picked. Bedsheets, bedcovers and home decor items from Rajasthan have been popular among shoppers. Smart cleaning items especially mops, wipers, cleaning towels, disinfectants were also picked.

The sale of traditional products like mandirs, pooja thalis, and prayer books is already 2X of last year.

The increased emphasis on fitness was reflected in the growth of gym essentials, including tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengthener, dri-fit t-shirts, tracks & shorts etc. The growth in this category was also supported by prices of many products being nearly 25% cheaper than last year’s prices and also because people continue to stay home.

Ethnic and everyday wear: Everyday apparel, with attractive discounts, was popular with both men and women shoppers – kurtis, sarees, kurta pajamas were widely picked as many of them were on clearance sale. Track pants, t-shirts, and shorts were preferred over formal wear as many shoppers continue to work from home. Masks in ethnic prints were also sold.

Personal care products continued their recent trend of rising sales with shaving & grooming products for men and epilators, wax for women amongst the most bought products. Lotions and moisturisers were also picked.

Snapdeal also tied up with banks and wallets to give further enhanced discounts including 10-15% discounts from Bank of Baroda and RBL bank and cashback offers upto Rs. 500 from Paytm. It is also running a festive promo code “DUM350” which adds discounts upto Rs. 350. All these are in addition to all other existing sale discounts, where many products are already marked down upto 80%.

Snapdeal’s “Kum Mein Dum” sale ends October 20.

For more queries, please contact:

Sponsors Posts

Teamology Softech And Media Makes PR Affordable for SMEs In India

Teamology Softech And Media Makes PR Affordable for SMEs In India

Don’t have enough funds to spend on your business or do u have very limited amount of money for your business PR? No worries when Teamology make affordable PR for your business and brand. Teamology Softech And Media Services Pvt Ltd are a high term Digital PR, Information Technology, Digital Marketing and Brand Consulting firm in India.

How to transform your small business into a big business?

Every startups face many challenges, but none as uncertain or life-threatening as the struggle to remain cash positive. In enhancement, new companies have to pay thousands a month in team salaries, office-leasing fees, raw materials, and other continuous operational costs all while struggling to secure enough funds to stay afloat.

Mr. Gulrez Alam, a young entrepreneur and Managing Director at Teamology Softech and Media Services Pvt. Ltd. He is also a co-founder of a leading educational Sarkari Naukri Information portal in India shares his experience where he felt extremely helpless to promote his own site as it’s not possible for young entrepreneurs to invest huge amount in their PR activities for SMEs.  Caught in this dire financial balancing act, most entrepreneurs end up abandoning investments they come to view as unnecessary, such as marketing and advertising. Yet the cruel irony is that neglecting marketing altogether smothers a business’s growth, leaving it less revenue to collect and forcing it into an even more definitive budget.

So after his personal experience where he wasn’t able to do his PR and advertisement of the webportal.  Mr. Gulrez Alam along with Mr. Badshah Ansari who is now a technical director of Teamology softech and Media services Pvt.Ltd  decided to startup a business venture where their company Teamology Softech and Media Services Pvt. Ltd  provides offer of  100% Guaranteed Digital PR over the world. They are also running ads and manage social media account of many happy clients. They Boost your social media Engagement apparently. They have a dedicated team who are expert In SEO Services.

The teamology Providing Backlink, Page Optimization, Schema Markup, On-Page SEO, Off-Page SEO, and many more. They also Offers Website and App Development Services. Custom Web development, Design according to SEO Algorithm. Teamology has a Team of Experts Writer, who writes the article for many reputed organizations like Forbes, Entrepreneur, Buzzfeed, and many Indian news websites.

Teamology Team consists of more than 30 Marketers, Writers, and Managers. The Main Motto of Teamology is to provide best PR service and also sssured that client’s project would deliver on time. Teamology  Supports Small and medium Startups to provide excellent service at the best price. Teamology has joined the gap between startups, SMEs, individuals, and mainstream media affordable to every enterprise. it included mainstream media in the press announcement field. Teamology have directly affiliated with 100+ online news channels in linguistics.

At present Teamology has 160+ clients, their have 100+ publications in total and approximately 10k satisfied and happy clients.  Their Mission is to helps in Branding, Digital Marketing, E-Commerce, and Design to grow Startups & Brands to meet Consumer’s needs and develop world-class skills & abilities. According to the founder of Teamology, Their  main goal is to help customers return on their investment, improve their operational performance, deliver their products and services more effectively & efficiently, and grow their businesses in existing & new markets.

They help By engaging with the customers and their teams to strengthen digital marketing, E-Commerce, and brand management skills to build a consumer-centric design.