Serendipity Arts Festival goes digital

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New Delhi, April 25 (IANSlife) The Serendipity Arts Foundation, a multi-arts organisation that hosts a well-attended arts festival in the Goan capital annually, has launched a virtual festival that starts Saturday.

Evenly spread across five days and hosted on the festival’s social media platforms, the initiative titled ‘SAF 2020 x You’ will feature a mix of multi-disciplinary experiences from a cross-section of the arts.

People can expect to be a part of special sessions by the likes of tabla virtuoso and percussionist Bickram Ghosh, drummer and Percussionist Ranjit Barot, and music director and SAF curator Sneha Khanwalkar, along with messages and special presentations by notable artists and curators associated with SAF like Vidya Shivadas, Rahaab Allana, Ravi Agarwal, Veeranganakumari Solanki, Anuja Ghosalkar, Niketan Sharma, Astad Deboo and many more.

Much like the annual festival, the digital experience will also package elements for people of all ages. Ranga Shankara Theater, envisioned by actress andtheatre personality Arundhati Nag, will do special readings and storytelling sessionsfrom fables and children’s literature. It will also include several workshops on theatre, music and culinary arts for people to participate in and rejoice from the comfort of their homes.

“Over the years, Serendipity Arts Festival has become known as a peoples’ festival. We wholeheartedly support creative inclusion and have worked hard these past few years to remove the hurdles and barriers that exist between the arts and people. At a time when people across all nations are hurting, and lives have been disrupted, the arts bring us together and help us stay connected. (This initiative) celebrates the human spirit, the ability to support each other and to come out on top of any crisis with the human spirit and humanity intact,” Sunil Kant Munjal, Founder Patron, Serendipity Arts Foundation, said in a statement.

The online festival would be offered through the digital platforms of the Serendipity Arts Festival. Both the aggregated and original content is bracketed into four segments namely Exhibitions, Performances, Workshops and Readings/Resources.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

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Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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