SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings

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WILTON, Connecticut, April 8, 2021 /PRNewswire/ — One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings.

In 2021, while the 50-billion-dollar industry for large in-person B2B “build it and they will come” events and meetings await a return to prominence, organizers continue to produce live streaming, hybrid and DOD “market it and they will come” events.

To give organizers increased opportunity to attract large numbers or viewers, grow sales and profit in uncertain times, SegMark developed the first Marketing Strategy Guide for Event & Meeting Stories That Sell. The Marketing Guide presents marketers of B2B streaming events and association meetings with a proven content development process designed for effective brand communications, because if marketing doesn’t communicate effectively nothing happens.

“As the future of the digital 4th Industrial Revolution unfolds in the present, effective marketing communication and extended dwell-time begins when marketers tell relevant interesting data-driven stories over multiple digital channels. And when B2B event and meeting brand stories communicate effectively they can move markets.” – Joe Watson, SegMark Solutions President and Founder

SegMark’s marketing strategy guide is the first definitive framework and proven process designed specifically to help organizers and marketers differentiate and communicate the competitive value of their streaming events and meetings by adopting Hollywood’s effective brand marketing strategies and tune-in tactics. Marketers for the leading streaming video distribution platforms, including but not limited to Netflix, Disney+, Paramount+ and Amazon Prime Video, tell relevant interesting pre-release promotional stories for each of their streaming movies and DOD productions.

SegMark’s Marketing Guide is written in step-by-step phases to help marketers reinvent and adapt from traditional pre-virus in-person marketing strategy and tactics to streaming, hybrid and DOD events and association meetings to achieve the desired outcomes of expanded reach, earned media, audience engagement, registration and sustained profitable growth. 

What’s Included in the Marketing Guide:

Fourteen (14) marketing strategy Steps to take in four (4) phases, with fifteen (15) Tables of useful data and trends. Each Step comes with two written lesson narratives: “What It Is” and “Why It Matters”. The end-to-end framework includes PEST Analysis, SWOT Analysis, marketing Audit KPIs, Competitive Landscape, Strategic Intent, Positioning, Value Proposition, Brand Essence, Seven (7) Basic Hollywood Plots for Events and Meetings marketing, SEO Keywords and Phrases, Media Plan, and Measurement. To help the marketer get started, a completed Step 1 Example PEST Analysis (Political, Economic, Socio-Cultural, Technological) has been included as a Free bonus.

Marketing Strategy Guide for Event & Meeting Stories That Sell

Guide At A Glance

PHASE 1 STEPS: INVESTIGATIVE

1.  PEST Environment Analysis (Political, Economic, Socio-cultural, Technological)

2.  Marketing KPI Diagnosis (Audit of Key Performance Indicators)

3.  Competitive Landscape Analysis for Competitive Advantage (Know Your Competitors Better Than They Know You)

4.  Alternative Attention Distractors (Disregard Them and Your Event or Meeting Could Be at Risk) 

PHASE 2 STEPS: ARTICULATIVE

5.  SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

6.  Strategic Intent (For Internal Communication)

7.  Brand Positioning (Takes Place in the Mind) 

8.  Value Proposition (External Communication of How Customer Needs and Wants are Satisfied)

9.  Brand Essence (In Five Ideas or Less)

PHASE 3 STEPS: CREATIVE DEVELOPMENT AND DISTRIBUTION 

10.  Desired Outcomes (Offensive and Defensive)

11.  Hollywood’s 7 Basic Story Plots (Adapted for Interesting Event Storytelling)

12.  SEO (Keywords and Keyword Phrases to Drive Earned Media and Traffic to Web)

13.  Media Plan (Exploit the Most Effective Communication Medium First Before Adding a Second)

PHASE 4 STEPS: ONGOING CAMPAIGN ASSESSMENT

14.  Measured Media Optimization (What Gets Measured Gets Managed)

FREE Bonus with purchase: Event and meeting Example PEST Analysis

Links:

To read the full Marketing Strategy Guide for Event & Meeting Stories That Sell, get the Free Bonus PEST Analysis and preferred pricing, go to https://gotosegmark.com/the-guide before May 31, 2021.

To learn more about the SegMark Solutions best-in-class digital suite of marketing tools for effective B2B event and association meeting marketing communications go to www.GoToSegmark.com

About SegMark Solutions:

For more than a decade SegMark has been an industry leader in effective digital marketing platforms that deliver great results for organizers of B2B events and association meetings, both nationally and internationally. SegMark clients annually produce some of the largest events and meetings in their respective retail sectors. SegMark’s best-in-class suite of proven digital marketing tools not only generates attendance to events, it also provides customized promotional strategies for exhibitor marketing. A cross-functional team of specialists support each of SegMark’s secure online platforms for pre-event traffic building along with post-show follow up and are complimented by responsive analytics reports that produce more profitable business decisions by event management. SegMark has deep insight and understanding of exhibitor behavior, needs and preferences and paired with the select integrated technology empowers event management to engage positively with their participants, ultimately making these interactions lucrative for the events themselves.

Media Contact

Kat Anderson

TheGuide@segmarksolutions.com

SOURCE SegMark

Sponsors Posts

Meet Gurmeet singh Shunty A New Superhero With Turban

Meet Gurmeet singh Shunty A New Superhero With Turban

In the last year, the whole world was struck by a large pandemic. The year 2020 came with a pandemic called coronavirus which affected the whole world badly. Coronavirus in India resulted in great downfalls in health, economy, unemployment, and so on. Lakhs of People Lost their lives, jobs, and their loved ones. The whole year was very disturbing for each section of society. Coronavirus in India resulted in great downfalls of health, economy, unemployment, and so on. The whole year passed with a large Tension and fear for all the peoples. In the hard times of coronavirus spread, a lot of peoples came out and helped the person in need and It is one of the very few positive effects of Covid-19.

During the blast of the Covid-19 pandemic in the world our volunteers have demonstrated an exceptional display of solidarity across the world and our society. However, this is also the year which witnessed the world coming together to fight coronavirus. The year with its share of trials and tribulations threw up some exemplary work being done by organisations and individuals in this difficult time as the pandemic spread, a new breed of warriors with an indomitable spirit stood up bravely against it to take on the challenge head on.

In the hard times of lockdown, a lot of peoples came out and helped the person in need and It helped the society to live again with a hope of being helped in bad time. During the Large spread of the Covid-19 pandemic in the world our leaders of the society have demonstrated an exceptional display of solidarity across the world and in our society too. They did a Great work in every aspect needed at that time, from Responding to calls for help from their local communities to help them by going on roads, they are everyday heroes who came as a preserver for them.

They do wear masks and face shields to protect themselves and spread awareness in the society to follow each rule and regulation. We can say that there are many things which has spread faster than the coronavirus during the pandemic, it has been the noble works, fearless steps, selfless service and recognition of Gurmeet Ji and his supporters who continued to work day and night to save other’s lives. He also set up camps and volunteer help alongside highways and by roadsides, just to provide relief and support the migrant workers going back to their places all over India.

Among the Great hidden heroes who worked day and night to fight during lockdown, one such person is Gurmeet Singh shunty ji, who is the ex general secretary of delhi sikh gurudwara committee.Being at such great post he always learned to do sewa and that teaching has been always with him which dedicated him towards the society to work for the people of his own nation and humanity. Gurmeet Ji worked 24×7 , without caring of himself. He is the person who have been stepping in to help during the pandemic and they all have been a portrait of selflessness and optimism to this society.

Gurmeet Ji believe that our selfless acts or Sewa in any form must be done to save humanity, Sewa require a true heart and helping nature which will bring both helper and victim happy. During the tough times of coronavirus, Gurmeet Ji and his volunteers came out of their comfort zones to help lakhs of migrants workers who wanted to go back to their hometown during the COVID-19 lockdown. So in that  time  when the world undergoes such vast pandemics which affects all the person Whether it’s a small or large donation of money, resource or humanity, each things matter.

During the tough times of coronavirus, when everyone was thinking of themselves First, Gurmeet Ji and his volunteers came out of their comfort zones to help lakhs of migrants workers who wanted to go back to their hometown during the COVID-19 lockdown.Despite of being older in age,He did not let himself to be inside house and watch news of the suffering surroundings but he helped as many people as he could during the crisis by arranging food, buses, trains and most importantly by giving a warmth of love and care.He created a large team just to help the peoples in problem and inspired many others to do so. We can say that there are many things which has spread faster than the coronavirus during the pandemic, it has been the noble works, fearless steps, selfless service and recognition of Gurmeet Ji and his supporters who continued to work day and night to save other’s lives by risking his own and his family’s health. They didn’t even meet their family members and specially children for months,for their Safety and some even spend nights in their vehicles and outside home to assure that the virus doesn’t spread further to their loved ones and family members. Government took various steps to save our nation from the bad impacts of corona spread and one of them was lockdown. Lockdown was done to stop the spread the corona in nation but it resulted in great losses.when lots of People were on Roads, lots have nothing to eat and some were not having anyone for their care, without any money and food thousands of People covered thousands of kms on their feets, with their families and whatever they had earned in their lifetime, there comes some unknown super heroes of our society who helped them selflessly.

Their faces get rashed by the mask marks, they continuously took medicines to save themselves and others too. They maintain distance from their own members in order to help other persons to reach their destinations. In the bad times we get to know about many such People and These are the people who are helping in restoring humanity’s faith by coming up with novel ideas and their great works which inspires whole society to come ahead. That was the time when a number of labourers, their children and other family members were forced to return back to their places but Gurmeet Ji risked his life to save theirs.He started his service with providing cooked food as langar sewa and later switched to dry rations too, with the objective that people in need should not go to sleep on an empty stomach and they must not loose their hearts and continue their journey with less problems. It’s very hard to find such person in this crucial time when everyone put themselves first but Gurmeet Ji believe in his teachings and said “our panth has taught us the lesson of jan sewa, and we will continue this legacy till our last breathe.”

All the people who helped any of the person in need will be in their memory for forever as they made them believe on brotherhood and humanity in such a Crisis. It is beleived that in when some person get trapped in trouble even your shadow leave your side but the persons like Gurmeet Ji taught each and every person of society that we Must help each other to maintain love and care in society which will make then believe in the existence of god. If God has given you the power and resources to help others you must move forward as your one step can change anybody’s life.Gurmeet ji said that “our great sangat give us the teachings of sharing whatever less or more you have and These teachings which I started learning since my childhood inspired me to help my brothers and sisters of this society. ” He further added that he feel so happy and blessed that he could be the reason of anyone’s little smile. He requested everyone that even Your small step can save someone’s life and make them beleive into humanity and brotherhood.He started his service with providing cooked food as langar sewa and later

 

switched to dry rations too, with the objective that people in need should not go to sleep on an empty stomach and they must not loose their hearts and continue their journey with less problems.

He also set up camps and volunteer help alongside highways and by roadsides, just to provide relief and support the migrant workers going back to their places in UP, Bihar and even farther. It was clearly seen during the pandemic when thousands of people were going towards their villages with their small children and had nothing to feed them, at that time Gurmeet Ji provided them food ,water and other necessary items which brought  beautiful smiles and tears of happiness in their eyes as they never expected that in this crucial time there could be someone who will act as a survival medium for them.

At that time many warriors came in the front line to help the society. Despite being senior in age Gurmeet singh Shunty ji, was the Person who came out of the house when everyone was locked. He was standing in the crowd to help them reach their houses and made  very hard decisions at the right time.

We need to Recognise these Heroes so that they could work more and more for the welfare of this society. We need to Recognise these unsung Heroes so that they could work more and more for this society as “this society is all about give and take.”  They have given millions of smiles and its our time.They must be appreciated for their noble works to boost such works of brotherhood. They have given millions of smiles and its our time to pay them back.

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