SCOTT Sports India Launches SCOTT Spark, An Olympic Winning Mountain Bike


SCOTT Sports launches the SCOTT Spark series in India, starting at INR 3,69,900/-.

Increase in demand for performance-oriented premium bikes in the price range of 2 lacs to 10 lacs.

SCOTT Sports India launches the SCOTT Spark RC 900, one of the most decorated full-suspension bikes, ridden by the likes of Nino Schurter, an Olympic winner, and Kate Courtney, a World Cup Champion. The bike is a superlight, super-aggressive steed that pedals with incredible efficiency and is priced at INR 3,69,900/-.

SCOTT Spark RC 900 Team

This Cross Country bike features technologies like SCOTTs TwinLoc Suspension System, a 12-speed SRAM Eagle drivetrain, Shimano brakes, and Syncros components that combine to create one dream-worthy race bike. The light and stiff race proven frame design has won countless World Cups, multiple World Championship and World Cup Overall titles, and continues to instill confidence in whoever is riding it. Owing to numerous technology lead features, the Sparks versatility and race pedigree has been in a class of its own for many years.

“We’ve seen unprecedented demand in premium bicycles over the last few months. While fitness is the key driver, a lot of demand is specific to performance and high-quality components, and these bikes cost anywhere between 2 lacs to 10l acs. At SCOTT, we always believe in bringing the best in innovation, technology, and design to someone equally passionate. And that’s why we are planning to introduce a higher number of performance-oriented bikes in India over the next few months,” said Jaymin Shah, Country Manager, SCOTT Sports India.

The bikes are available for purchase through the dealer network as well as the online marketplace The brand also offers the opportunity to interact with a Product Expert through its Customer Connect initiative at +91 8080754321.

SCOTT Addict RC Pro

“We’ve seen an increase in demand for performance-oriented cycles, not only in the mountain bike category but also for road and gravel bike category. For instance, we received multiple orders for the SCOTT Addict RC series that are priced between 5 lacs to 6 lacs,” said Jaymin Shah, Country Manager, SCOTT Sports India.

About SCOTT Sports India

SCOTT Sports India, a subsidiary of SCOTT Sports SA, is a Swiss producer of bicycles, winter equipment, motorsports gear, running gear and sportswear. The company focuses on building a strong connection between these segments and provide a complete year around head-to-toe program for each season. SCOTT Sports started operations in India in 2010 and are committed to provide the best in technology and design by continuously innovating through the #NOSHORTCUTS philosophy.

Currently, SCOTT Sports India supports a number of cycling, motorsports and running athletes in the country including C S Santosh, Kieren D’souza, Devender Thakur and many more. SCOTT Sports India also has a road racing team in India with Kanakia Group being the principal sponsor.

SCOTT Sports dates back to 1958, Founded by Ed Scott, who revolutionized skiing by inventing the first aluminium ski pole. Since then, it brought a series of innovative products to the market in each of the sporting segments that were carefully added to the portfolio be it cycling, running, motorsports, winter sports and outdoor.

SCOTT Sports has a long history with cycle racing globally, and currently the teams Mitchelton-Scott (Men) and Michelton-Scott (Women) participates in a number of races around the world, including the Tour De France and supports some other individual athletes like the World’s best Mountain Bike athlete Nino Schurter.


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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.