SC stays broadcast of TV show, says intent is to vilify Muslim community

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New Delhi, Sep 15 | The Supreme Court on Tuesday stayed the broadcast of the subsequent five episodes of “UPSC Jihad” by Sudarshan TV, stating that the intent and purpose of the programme is to vilify the Muslim community.

A top court bench comprising Justices D.Y. Chandrachud, Indu Malhotra and K.M. Joseph said: “Edifice of a stable democratic society is based on coexistence of communities.”

The top court emphasised that any attempt to vilify a community must be viewed with disfavour, adding that India is a melting pot of civilisations, cultures and values.

The bench noted that the said programme contained factually incorrect statements with regard to the upper age and the number of attempts Muslim candidates get in UPSC exams.

Senior advocate Shyam Divan, appearing for the TV channel, argued that there is no change in its position from August 28 when the top court declined to impose a pre-broadcast order.

Divan insisted that the show was investigative journalism raising valid issues concerning national security. The petitioners, who had moved the top court against the broadcast of the show, contended that it fell in the realm of hate speech.

The bench said that pending further orders from the court, Sudarshan TV is restrained from telecasting the show.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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