SC raps states on air, water pollution (Second Lead)


New Delhi, Nov 25 | In an unprecedented step, the Supreme Court on Monday issued notice to states and Union Territories (UTs), seeking response in six weeks, on why they should not be held accountable to pay compensation to people for not providing clean air, safe drinking water and handling garbage.

At a three-hour hearing, a Bench, headed by Justice Arun Mishra and comprising Justice Deepak Gupta, in the backdrop of right to life under the Constitution, expanded the ambit of the Delhi-NCR air pollution to a pan-India issue.

Pollution would impede India from becoming a global power in the era of globalisation, the court observed.

“The Air Quality Index (AQI) is extremely poor in many cities and towns…we also need to know how they are managing garbage. It appears these issues have lost priorities for the authorities,” said Justice Mishra.

The top court was filled with anguish on learning about lack of response in connection with steps taken to curb air pollution by governments of Punjab, Haryana, UP and Delhi.

The court posed a query that why the state administration not be made accountable to compensate people who were prone to face health hazards. Justice Mishra observed the state authorities couldn’t declare self-bankruptcy to handle issues connected with pollution from various sources.

The Bench also pointed to unavailability of clean drinking water in many cities. “The river Yamuna has turned into sewage. The river Ganga is also in the same condition. River water pollution is a major issue,” said the court.

The apex court asked the authorities to collect data and material connected with sewage, garbage, air pollution and water management from the aspect of access to safe drinking water.

The right to life had been endangered by the state due to lack of response on most pressing issues of pollution, it was observed.

“We have noted that every year, and year after year, the process is worsening…time has come to protect right to life. Why they (state administrations) should not pay compensation on air pollution, not lifting garbage, etc. Time has come to rewind the state machinery”, said Justice Mishra.

The apex court observed Delhi was among the six most polluted cities in the country, and out of those, three were in UP.

The court also held farmers accountable for increase in events of stubble burning in various states, despite court’s order to incentivise farmers by procuring the farm waste.

“Can you permit them (people) to die due to pollution,” asked the Bench. The apex court observed the state authorities should work together to improve the quality of air and check the quality issues associated with piped water.

The matter will come up for hearing, most likely, in January.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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