Sao Paolo forest fires up 109% in 2020


Sao Paulo, Sep 17 | The number of forest fires in Brazil’s Sao Paulo state increased by 109 per cent so far this year compared to the same period in 2019.

According to data from the National Institute for Space Research released on Wednesday, a total of 4,214 fires have erupted this year in the most populated and industrialized state in the South American country, compared to 2,015 in 2019, reports Xinhua news agency.

Historically, the months of August and September see the most outbreaks, and from September 1 to 13, 1,470 outbreaks were registered in contrast to the historical average of 796 outbreaks for the entire month.

A massive fire was currently raging in the mountainous region of the Sierra de la Mantiqueira, on the border with the neighbouring state of Minas Gerais, according to local authorities.

The regional government has sent a contingent of 400 firefighters to try to combat the blaze, which is consuming large tracts of the area’s Atlantic Forest.

More fires have also broken out in other ecosystems, such as the Amazon rainforest to the north, and the Pantanal plain in the states of Mato Grosso do Sul and Mato Grosso.

The latter has declared a state of emergency due to the fires.

In addition to drought, farmers are burning fields to prepare for new crops and livestock, according to the local government of Aguas da Prata, a town in Sao Paulo that has been hard hit by fires.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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