Samsung launches new single-door refrigerators in India


New Delhi, Feb 23 | Samsung on Tuesday launched a new range of ‘Digi-Touch Cool TM 5-in-1’ single-door refrigerators in India at a starting price of Rs 17,990.

The new refrigerators come with an advanced digital touch technology that will empower consumers to control their refrigerator settings with a simple touch without opening the refrigerator door and help save energy by retaining cooling.

“Single-door is the largest refrigerator segment in India and to expand it further, we at Samsung are committed to bring innovations that transform the lives of our consumers. Our latest Digi-Touch Cool 5-in-1 refrigerators are designed to offer enhanced convenience, storage space and energy efficiency, all must-have features that consumers look for in a refrigerator,” Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, said in a statement.

Samsung’s new direct cool single-door refrigerators come with the patented Digi-Touch Cool 5-in-1 technology that enables consumers to change temperature as per the season and de-frost it when required, with a simple touch.

According to the company, the other 5-in-1 features include Power Cool that allows up to 53 per cent faster ice-making and 33 per cent faster cooling.

In case the refrigerator temperature rises above 9 degree Celsius due to power outage, the Black Out Notification feature will notify via flickering lights on the touch technology and the refrigerator will switch to Auto Express cooling to help consumers prevent food wastage.

Consumers can also save up to 28 per cent energy during winters or at night when high grade cooling is not required by selecting Eco Mode on the touch technology.

As part of its 2021 line-up, Samsung is also expanding its extremely popular Curd Maestro feature across the entire range including the entry-level Direct Cool range as well as frost-free and side-by-side refrigerators.

Source: IANS

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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Drummi Bhatt has successfully donned many hats including that of a global strategy professional, mentor, and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.

Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal, and conflict areas.

Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana, and remote areas of Chambal. During these visits, she got mesmerized by culturally rich, vernacular, and diverse, the true “Bharat”.

During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city, or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities, and rural-tribal clusters.

With OTT platforms ruling the world in 2020, Drummi decided to bring her strategic insights and data analytics strength to this field by joining hands with seasoned entrepreneurs, Rahul Narvekar and Narendra Firodia, to launch its kind, vernacular OTT platform, Letsflix.

In 2019, Drummi, Rahul, and Narendra have successfully launched India’s first vernacular infotainment app, LetsUp, which now caters to 1.5 million users and in 7 vernacular languages, a feat achieved by none. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with Letsflix.


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