Samsung Galaxy Z Fold2 logs record pre-booking in India

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Gurugram, Sep 15 | Samsung India on Tuesday said its Galaxy Z Fold2 5G foldable smartphone has received record pre-bookings within 24 hours of its launch in the country.

According to the company, the booking for Galaxy Z Fold2 5G is four times that of Galaxy Fold, its first foldable smartphone launched in 2019.

The record pre-bookings indicate huge consumer interest for Galaxy Z Fold2 5G, which has been designed to transform mobile experiences.

Samsung India also announced more offers for customers pre-booking the device.

“Galaxy Z Fold2 5G consumers get accidental and liquid damage protection for their device within 12 months of activation for a one-time deductible price of Rs 10,999,” the company said.

Those pre-booking the device can avail no-cost EMI starting from Rs 12,499 per month.

Samsung said customers purchasing the Galaxy Z Fold2 5G for Rs 149,999 in India would be eligible for specialised customer care services.

The Galaxy Z Fold2 customers will have 24/7 access to trained experts to ensure great experience with their device.

Meanwhile, in South Korea, pre-order sales for Galaxy Z Fold 2, are estimated to be around 60,000 units, industry sources told Yonhap news agency.

“Considering that the Galaxy Z Fold 2 is an expensive smartphone, its preorder volume is high,” said an official with a local mobile carrier.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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