Samsung aims to sell 2 crore ‘M’ series phones in India by 2020 end

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New Delhi, Sep 17 | Samsung India is aiming to sell 2 crore units of its online-exclusive Galaxy ‘M’ series smartphones in India by the end of this year, a top company executive said on Thursday.

To compete with the growing share of Chinese players like Xiaomi and Vivo in the mid-budget segment, Samsung came up with a brand new, online-exclusive Galaxy M series for millennials as an online exclusive in January last year.

In almost a year-and-a-half time span, the series has generated mass appeal in the affordable segment; writing a success story for the South Korean giant and helping it gain a substantial share in the online segment.

“We aim to sell 20 million (2 crore) Galaxy ‘M’ series devices by the end of this year. We are entirely grateful to our consumers for the success of Galaxy M series in India. This success is an ode to the fact that M series was designed ground-up in India for the young Indian consumers and manufactured at our factory in Noida,” informed Asim Warsi, Senior Vice President, Samsung India.

Samsung has to date launched eight Galaxy ‘M’ series devices in the country, with ‘Galaxy M’ being the latest one that comes with a monster 7000mAh battery.

The whole Galaxy M series, in particular the Galaxy M30s device, performed well in the online segment last year, helping revive Samsung’s online share.

According to Counterpoint Research, online channels are likely to account for a highest-ever 45 per cent share of smartphone sales in 2020 owing to the Covid-19 situation as people would prefer to buy devices online to maintain social distancing.

“The ‘M’ series is doing quite well and helped Samsung in gaining share in online channels. Largest battery, powerful specs with strong value proposition are some of the factors which contributed to its success,” said Prachir Singh, Senior Research Analyst, Counterpoint.

According to Warsi, the Galaxy ‘M’ series brand is a perfect reflection of its young owners, standing out as the most youthful, energetic and aspirational handset in the market.

The new M51 offers a monster 7,000mAh battery, a 6.7-inch Infinity-O display with Super AMOLED technology, Qualcomm Snapdragon 730G Octa-Core processor for multitasking and 6GB RAM and 128GB storage (expandable to 512GB via microSD card).

The smartphone will be available on Amazon.in, Samsung.com and select retail stores on September 18.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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