Sail Along with ‘Investing Ki Kashti’ Campaign by L&T Mutual Fund


L&T Mutual Fund, one of the large fund houses in India, today announced the launch of ‘Investing ki Kashti’, a digital campaign to raise awareness about the Index fund category. The campaign aims to explain the characteristics of an Index fund in a simple yet appealing way, which will easily connect with the present and prospective investors. L&T Mutual Fund, through this campaign, emphasizes on how investors can ‘Sail Along’ in an ‘autopilot mode’ by investing in Index Funds.L&T Mutual Fund’s ‘Investing Ki kashti’ Digital CampaignWhile mutual funds are broadly classified as Equity, Debt and Hybrid, among these three categories there are several sub-categories that cater to different time horizons, investment goals and style of investing.Index Funds category in equities is one such category that has limited investor awareness and L&T Mutual Fund, through this 30 second digital film, compares steering a boat in a flowing river to the characteristics of the fund category. Like a river which will always flow onwards but can be tumultuous at times, the portfolio of Index Funds will predominantly mirror a broad-based index like the Sensex or Nifty, both in composition and weightage and may have minimal tracking error. Since the funds replicate the index and are passively managed, it limits the portfolio volatility and market risk, in line with its underline benchmark. And this category of fund has a lower expense ratio.The campaign aims to simplify, educate and raise awareness about the Index Fund category.Speaking on the launch of the digital campaign, Mr. Kailash Kulkarni, CEO, L&T Mutual Fund said, “Steering a row-boat is fun when there is minimum effort with maximum impact and our latest digital campaign on Index funds highlights the hassle-free feature of this category where an investor is not required to decide on the sectors and the investment style, before investing. We believe in demystifying the jargon of the MF industry and all our communication across the board aims at simple, easy to relate campaigns that a person without any financial knowledge can also understand.”Mr. Kulkarni further added, “Index Funds are suitable for both new and experienced investors. It can be the first step towards investing in equities for new investors, while experienced investors can save on time, effort and cost by investing in this category. We firmly believe that investors should make Index Funds a core part of their portfolio in combination with actively managed funds to build a solid long-term portfolio.”The fund house aims to reach out to working professionals (men and women between 21-45 years of age) across geographies through a well-rounded digital campaign including content on owned channels – social media platforms: Facebook, Twitter, LinkedIn and YouTube and company website – as well as curated content through the Amazon app, FireTV, on financial news portals as well as hosting digital contests for the followers.Mr. Ankur Thakore, Chief Distribution Officer, L&T Mutual Fund said, “The campaign Investing ki Kashti helps contextualise Index funds as a suitable choice for risk-averse investors as it has the risk of minimal tracking error. Hearing kids talk about what appears to be a conversation between two adults adds freshness and drives the message better.”Index Funds replicate the same constituents of an index without any human intervention which leads to lower operating costs. Index funds are created basis rules and are on autopilot mode. These funds offer lower fee structure, which translates into better potential returns and minimal risks through broader diversification.The Index Fund category has 17,81,931 folios as on October 31, 2021 while the Net Assets Under Management stands at INR 37,528.16 crores as on October 31, 2021 (As per AMFI data).About the Campaign VideoThe digital campaign plays out with two kids in a rowboat, sailing along a river. While one of the kids struggle with rowing the boat, the other kid sits back and enjoys the ride. When asked why the kid is relaxing, she draws parallel between sailing in a boat and investing in Index Funds. Like the boat eventually manages to flow smoothly despite the twists and turns of the river, the film shows how index funds allow investors to achieve effortless movement as the fund invest in its underlying indices.Watch the ad film here: About L&T Investment Management Ltd.L&T Investment Management Limited is a subsidiary of L&T Finance Holdings Limited and was incorporated on April 25, 1996. With a total AUM of more than INR 78,874 Cr (as on October 31, 2021), our aim is to become the best value provider of investment solutions, across asset classes.Our commitment to catering to different customers and a strong focus on creating value have resulted in a basket of 33 funds, which comprises 10 open ended equity schemes, 12 open ended debt/fixed income schemes, 5 hybrid schemes 2 Index funds and 4 close ended debt/fixed income schemes.We believe the key to building wealth is a solid foundation, and therefore, when you invest with L&T Mutual Fund, you invest in happiness for the long term.

Next Story

Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal