Roopa Pemmaraju brings an Indian Summer to New York Fashion Week


By Sujata Assomull
New Delhi, Sep 11 (IANSlife) Brooklyn-living Indian designer Roopa Pemmaraju made her New York Fashion Week debut this Wednesday. The collection was a riot of colour with an ode to Indian artistry, yet there was an overall easiness to everything. Held at The Merchants House in the heart of New York City, the collection named the “Suncatcher”, is designed for global audience, while being a celebration of her Indian roots.

This was dopamine dressing with a serving of desi brilliance, as Swarovski crystals highlighted the hand embroidered details. This slow fashion designer mixes block printing with digital printing, and opts for sustainable techniques that do not over consume water and other resources. From fun crop tops with midi skirts to joyous sundresses, shapes were kept uncomplicated, so that craftsmanship and colour (Gulabi pink is her go to colour for Summer 2022) remains the focus of her designs. With graphic floral patterns inspired by the gardens of her home country being de rigueur, Roopa brought an Indian Summer to New York. Retailing out of stores like Anthropolgie, the under the radar designer tells us about her fashion journey.

Tell us about the roots of the brand, with its start in Australia, but now an American based label?

RP: The brand was founded when I was in Australia. I was feeling very homesick, for home, my family, and for the rich colours and art of India. But I soon started finding such inspiration from the indigenous art of Australia and wanted to find a way to collaborate with these artists while still connecting to my homeland. Now that we are based in New York, we are better positioned to reach an even larger audience. We will always stay true to our Indian roots, and to our mission of human sustainability.

Tell us about your approach to artisanship?

RP: By employing skilled artisans and paying them fairly for their craft, we create vibrant, one-of-a-kind clothing in a way that respects our planet and its people. We make conscious choices that celebrate the beauty of the natural world, and that creates jobs for artisans.

Which crafts are recurring in your collections?

RP: Beautiful hand embroidery and beading embellish our collections, although this collection is a little different because we are using Swarovski crystals to adorn our ensembles. Block printing is one of the traditional practices we use, where our artisan’s hand-carve wooden blocks with elaborate patterns and stamp the painted blocks onto fabric for one-of-a-kind prints. We also use digital printing as a sustainable way to dye fabrics, as this technique uses less water and ink compared to other methods.

You were very vocal about the role of face masks in helping the Indian craft worker during the time of lockdown, explain how masks helped the artisan?

RP: Though the whole world was impacted greatly during the pandemic lockdown, we saw such a need for support in our artisan community. Loss of jobs led to starvation, due to the decline of large retail manufacturing during the lockdown. We wanted to do as much as we could to support our artisan community. We were so encouraged by the great response we had to our masks and are still having. The sale of just one mask can supply one artisan family with many days’ worth of food. When Anthropologie ordered over 20,000 of our sustainable masks, it was a tremendous help, getting our artisans back to work, supporting themselves and their families again, during such difficult times.

You have such a joyous sense of colour?

RP: I have always been inspired by my memories of my grandmother’s sarees. She would pick a flower from her garden and take it to the artisans to match the colour. There was such vibrance and uniqueness to this process that I have carried it with me to this day. We choose flowers that are indigenous to our Bangalore artisans, so they can understand the colours we want to capture.

(The writer is an IANSlife columnist. Assomull is the author “100 Iconic Bollywood Costumes” and was the Founding Editor In Chief of Harper’s Bazaar, India)

Source: IANS

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7 Reasons Why You Should Purchase Italian Furniture

7 Reasons Why You Should Purchase Italian Furniture

Very often we see people speaking ever so highly of the Italian furniture they own, while we see others gushing over Italian furniture and expressing their deep desire to own at least one such piece of furniture. Italian design and decor are widely hailed across the world for their strong emphasis on quality and simple shapes that combine both tradition and modernity through the finest craftsmanship.

The way a person decorates their home is a reflection of their personal style and identity. Needless to say, tastes and preferences vary wildly, especially when it comes to items of furniture with regard to their size, shape, texture, and color.  However, regardless of the specific kind of design a person likes, Italian furniture is a dominant player in the furniture and home design industry.

For several centuries, Italy has been considered to be a hub for culture, literature, and the arts as well as architecture and design. Italian style interior design has been the preferred choice for an ever-increasing number of people, and this is not just a recent trend. Italy is a country that is synonymous with class, sophistication, and exceptionally high quality, and this shows in the sheer popularity of Italian furniture today. Italian sofa manufacturers take great pride in the quality and design of their sofa sets, and one need not look far to see that even the most discerning customers are duly pleased with Italian furniture.

So what is it that makes Italian furniture so popular? Let’s take a closer look!

Timeless charm and appeal

Italian sofas, chairs, tables, and other pieces of furniture have a charm that is impossible to compete with, leave alone outdo. Not only are Italian furniture pieces renowned across the world for their quality and appeal, but they are also items whose aesthetic value appreciates over time. Italian furniture has an inimitably characteristic beauty and these furniture pieces only tend to look even better as the years’ pass. The fact that only the best quality materials are used for their manufacture is what makes Italian furniture so sought after.

Strong and durable

While many prospective customers will tend to get deterred or even discouraged by the fact that Italian furniture costs a fair amount of money, these furniture pieces are made with the best quality materials and are guaranteed to last for decades if not centuries. That being said, purchasing Italian furniture should be best viewed as an investment and not just an expenditure, as the elegance, durability, and comfort that these furniture pieces will offer you are their own reward.

Unbeatable quality and elegance

Italian artisans and craftsmen are famous across the world for their dedication, patience, and attention to detail. It goes without saying that Italian products, in general, are synonymous with high quality, and one only needs to look at history to see how true this is. Since time immemorial, Italian manufactures have strived for excellence and have always made sure that the products they make are nothing short of the best. Therefore, Italian furniture is a symbol of Italian perfection, sophistication, and class.

Exquisitely comfortable

The very purpose of furniture pieces such as sofas, chairs, and couches is to provide comfort to people. Italian furniture will not just provide unmatched comfort but will also give any person the feeling of being in exquisite and opulent surroundings. There is no doubt that a handcrafted piece of Italian furniture will convey a feeling of elegance and sophistication.

Wide variety of furniture designs

Many people are under the wrong impression that Italian furniture is available only in very specific parts of the world and that they are few in number. The good news is that this is not true. Artyz offers you a wide assortment of Italian furniture, and you are sure to find something that perfectly suits the design and aesthetics of your home. Not only will you be able to choose from sofas, ottomans, tables, beds, tables, and much more, you will also have the choice of selecting from a wide variety of designs. Given the fact that a lot of hard work and craftsmanship goes into making Italian furniture, you can make your living space truly unique by purchasing one or more exquisite furniture pieces.

High caliber craftsmanship

Italy is a world leader in manufacturing for a number of reasons. To begin with, only the highest quality of materials are used, and this, coupled with the unique and unparalleled skill sets that Italian artisans have, you can be assured of nothing less than the best. Italy has long been hailed for its contributions to several fields of the arts, such as painting, sculpture, music as well as design. That being said, painstaking hard work, unbridled dedication, and sharp attention to detail have made Italian craftsmanship an ideal in and of itself.

Novelty and inimitability

Unlike cheaper, mass-produced furniture that is readily available and most often delivered in a cardboard box, Italian furniture pieces are meticulously handcrafted and made with immense dedication and focus on the details. Italian furniture is very eye-catching and will without a doubt convey a sense of luxury and opulence to both residents and guests alike. Such furniture pieces will have a direct effect on the mindset and mood of residents as they will notice how the furniture pieces enhance and enrich the home.

Before you rush off to purchase Italian furniture pieces for your home, do check out Artyz. Artyz is a renowned furniture showroom in Kolkata that offers you a vast range of furniture choices that can suit the requirements of any living space and can accommodate any budget. As a leading furniture showroom, the focus remains entirely on providing top-quality furniture at affordable and reasonable prices. Simply take your pick from the diverse furniture selection and let Artyz handle the rest. By having Italian furniture in your home, you will be able to liven up your living space in unimaginable ways. The sheer elegance of Italian furniture is what creates a statement like no other style.

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Inspiring Journey of Rajasthan’s Deependra Singh Shekhawat From Monthly Salaries to Founder of Fifteen Crore Turnovers Company

Inspiring Journey of Rajasthan’s Deependra Singh Shekhawat From Monthly Salaries to Founder of Fifteen Crore Turnovers Company

Guy Kawasaki has rightly said that pursuing your passions makes you more interesting, and interesting people are enchanting. Passion is an underrated term as people believe more in hard work and dedication. We often forget that passion is what guides us to success. Deependra Singh Shekhawat is one of the few who proved that hurdles are hidden opportunities, and when utilized appropriately, they will lead you to victory.

Deependra Singh Shekhawat, being the son of a farmer, has the background of a middle-class family. He belongs to a small village of Udaipurwati, district Jhunjhunu of Rajasthan. However, his status never deterred him from dreaming. Dreams full of his passion gave him the strength to fight the battles in his life. After graduation, he initially started from a regular job. However, he was not content with his occupation. He sensed stagnancy in his career. Soon, he started thinking and strategizing about business. This thought process led him to join a renewable energy company, Adani Renewable Energy, to learn about business as the next step in his professional journey. From then on, there was no stopping him; he was on a roll. In 2015, he established Vertex Solution Company and became one of the top vendors of Adani Solar Energy. He went the extra mile by working with India’s well-known renewable energy organizations as Avada Sola, Tata Solar, O2 Power, and many more.

Deependra says that his passion for renewable energy spawns from the fact that renewable energy is one of the significant contributors to boosting the country’s economy and generating jobs. He further adds that adopting renewable sources of energy is a healthier option. He claims it is high time we start living peacefully with nature for the sanity of itself and humankind. Additionally, he has provided with job opportunities for the youth of his village Sarai and has become the Youth icon of Rajasthan. Despite belonging to a middle-class family, he left no stones unturned to achieve success and rose from the bottom of the pit to flying like an eagle. From having big dreams to making others’ dreams come true, he has come a long way.

His journey is inspiring hundreds and thousands of youngsters of middle-class families throughout the country. People are burning with passion after witnessing the change in his life. His life journey is constantly changing the lives of many for the best. He is igniting the fire of eagerness for victory in them.


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