RLDA invites bids to lease 10K sq mt land in Bengaluru

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New Delhi, Sep 16 | The Rail Land Development Authority (RLDA) has invited online bids for leasing out a land parcel of over 10,000 square metre at Platform Road in Bengaluru.

According to RLDA officials, the land parcel is strategically located at Platform Road, and is in proximity to the Bengaluru City Railway Station as well as the Kempegowda Interstate Bus Terminal, also known as Majestic Bus Depot.

Ved Parkash Dudeja, Chairman, Rail Land Development Authority, said the land parcel at Platform Road is ideal for residential or mixed use development, which will be leased out for a time period of 99 years.

“It enjoys excellent connectivity to residential, educational, commercial and retail establishments, making it an ideal land bank for any kind of residential or mixed use development,” Dudeja said.

The RLDA officials said that various residential colonies such as VV Giri Colony, Shastri Nagar, Lakshmanpuri and Jakkarayanakere are also in close proximity to the land parcel.

The officials said that these localities largely comprise standalone residential dwellings and commercial establishments, including lodges, hotels, unorganised retail shops and institutional developments.

RLDA is a statutory body under the Ministry of Railways for the development of vacant railway land for commercial use in line with the objective to generate revenue by non-tariff measures.

Currently, Indian Railways has approximately 43,000 hectares of vacant land across the country and the RLDA has over 79 sites in different parts of India for leasing and the eligible developers for each will be selected through an open and transparent bidding process.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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