Rijiju lauds Sony Pictures’ contribution to motivating Olympic-bound athletes

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New Delhi, July 2 | Union Minister of Youth Affairs and Sports, Kiren Rijiju, on Friday appreciated the work done by Sony Pictures Networks India-the official broadcasters of the Tokyo 2020 Olympic Games-for creating specialised content to support and motivate Indian athletes competing in the quadrennial showpiece.

With the Olympics three weeks away, Sony Pictures Sports Network (SPSN), along with luminaries from diverse fields, have undertaken several ‘best wishes initiatives’ to rally the support of the country for the Indian contingent.

SPSN will launch ‘India’s Quest for Gold with Kiren Rijiju’, an interview with the minister, on July 3, which will be telecast on Sony Six and Sony Ten 3 channels.

Rijiju will talk about the impact of the pandemic, athletes’ preparations through online training during the past year, Target Olympic Podium Scheme (TOPS) and the viability of hosting the Olympics in the future, among others.

“I am very happy that as official broadcasters of the Olympic Games, Sony Pictures Networks India has created specialised programming to support and motivate Indian athletes. The Hum Honge Kamyab campaign is a wonderful initiative to galvanise icons from all walks of life to rally behind the Indian contingent.

“The Government of India has also launched the #Cheer4India campaign envisioned by Honourable PM Shri. Narendra Modi, through which we are conducting various activities across the country to create awareness about our athletes and to garner support for them,” said Rijiju in a statement on Friday.

“With the combined effort of all stakeholders, I am sure that as a nation we will be able to create an atmosphere of enthusiasm that will truly energise our athletes to give their best at Tokyo.”

SPSN has collaborated with the ministry as well as eminent personalities such as the Chief of Defence Staff, General Bipin Rawat, MD & CEO, Sony Pictures Networks India, NP Singh, along with Bollywood personalities, renowned sportspersons, cricketers and coaches to “catalyse the Olympics momentum in the nation for the landmark event”.

SPSN has put together a series of ‘Hum Honge Kamyab’ films, which have been led by these eminent personalities sending their wishes to the Indian contingent.

A seven-episode series, titled ‘The Torchbearers’ will be telecast Friday, Saturday and Sunday starting July 9 on Sony Six, Sony Ten 1 and Sony Ten 3 to celebrate the country’s heroes travelling to Tokyo. The episodes will feature athletes revisiting their journeys to secure their place in the Olympics. The programme will feature athletes such as javelin thrower Neeraj Chopra, fencer Bhavani Devi, shooters Manu Bhaker and Abhishek Verma and shot-putter Tejinder Toor, and several others narrate their journeys.

“While every Indian knows about the stature of the tournament (Olympics), few are aware about the athletes who represent our country. We are delighted that our campaign, ‘Hum Honge Kamyab’ has received such an overwhelming response. Our attempt is to convey our best wishes to the Indian contingent and are looking forward to a splendid performance at Olympic Games,” said NP Singh, CEO and MD, Sony Pictures Networks India.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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