Ridhi Dogra honoured to be part of ‘relevant’ web series


Mumbai, Jan 16 | Actress Ridhi Dogra says her upcoming web series “A Married Woman” is more than just a story about two women and same sex relationship. She feels honoured to be a part of a relevant story like this.

Based on Manju Kapur’s book, “A Married Woman” captures the philosophy behind a love story that rose over a time of political unrest in 1992.

It tells the story of Aastha and Peeplika, played by Ridhi and Monica Dogra, respectively. Aastha is a middle-class Delhi girl, a teacher by profession and a painter by passion. She is the perfect daughter, mother and wife whose life decisions are always taken by others; until she meets Peeplika, whose personality is completely the opposite.

“As an artiste, I really didn’t have any inhibitions and when I heard the story I was convinced that the sensitivity and the sensibility that was required for such sensitive story was very much assured by the writing team,” Ridhi said.

“Also, I was sure if anyone has to make such a show it should be coming from Ekta Kapoor because she is truly a boss babe. She is the one who has given wings to the women in true sense and she knows how to empower them just by being one herself. I feel really honoured to be the part of a story which is so relevant and if entertainment is supposed to speak for something then this is the such content,” she added.

Talking about the story, she said: “There are several queer stories out there. The idea is to not make it different but relevant, honest and as simple as possible. It is something that needs a voice and also it deserves the story which is beautiful, important and relevant.

“It’s not just a story about two women and same sex relationship, it’s much more than that. It’s a story about humanity, spiritualism, which talks about a lot of things like oneness, love and harmony. There are many beautiful things to look at in the story. It’s like life, everything is entwined with many layers and that’s exactly what the show is all about.”

The show is an ALTBalaji and ZEE5 project.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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