Restocking, base effect boost two-wheeler sales in March


    New Delhi, April 2 | Restocking prior to the upcoming wedding season, along with the base effect and low interest rates, accelerated the year-on-year sales momentum of major two-wheeler players during March.

    Besides, preference for personal mobility due to the pandemic as well as healthy rural consumption led OEMs to post healthy sequential growth numbers in March.

    Two-wheeler major Hero MotoCorp sold 576,957 units of motorcycles and scooters in March 2021, registering a growth of 72 per cent over 334,647 units sold in the corresponding month in the previous year.

    Similarly, the other two-wheeler giant Honda Motorcycle & Scooter India’s total sales rose to 411,037 units last month from 263,360 units sold in March 2020.

    The company’s domestic sales in March grew from 245,716 units last year to 395,037 units.

    Overall, Honda closed FY2020-21 (April’20-March’21) with total sales of 4,073,182 two-wheelers. This includes domestic sales of 3,865,872 units and exports of 207,310 units.

    Likewise, two-wheeler and commercial vehicle manufacturer Bajaj Auto’s sales rose last month.

    The company reported a 52 per cent growth in total sales to 369,448 units from 242,575 units sold during the corresponding month of 2020.

    In terms of two-wheelers, the company’s total sales rose by 56 per cent to 330,133 units from 210,976 units sold in January last year.

    Another two-and-three wheeler major, TVS Motor Company registered sales of 322,683 units in March 2021 as against 144,739 units in March 2020.

    The company’s total two-wheelers grew by 130 per cent registering sales of 307,437 units in March 2021 as against 133,988 units in March 2020.

    Furthermore, Suzuki Motorcycle India recorded 69,942 unit sales in March 2021.

    The company sold 60,222 units in the domestic market and exported 9,720 units in March 2021.

    Additionally, Royal Enfield posted a sale of 66,058 motorcycles in the month of March, against the sales of 35,814 motorcycles for the same month last year.

    “Base effect along with restocking prior to the upcoming wedding season has led to sequential as well as year on year growth in domestic sales of the two-wheeler segment,” said Rohan Gupta, AVP and sector head, ICRA.

    Suman Chowdhury, Chief Analytical Officer, Acuite Ratings & Research, said: “The two wheeler sales for March 2021 continued to remain on a healthy track on the back of a particularly low base given the onset of Covid lockdown and BS VI transition challenges in the previous year (March 2020).”

    “Acuite believes that the near term outlook in the two-wheeler segment will remain positive on account of continuing traction in rural demand with expected record Rabi output, need for personal mobility during the pandemic period and largely steady export demand to countries in Latin America and Middle East.”

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

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    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

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    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

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    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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