Reguilon on the way to Tottenham, Bale could follow

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Madrid, Sep 16 | Real Madrid and Tottenham have reached agreement for the sale of Madrid’s Spain international left back Sergio Reguilon to the north-London based club.

Reguilon will cost the Spurs 30 million euros, and according to Spanish sports paper Diario AS, has agreed a deal until the end of June 2025 with Real Madrid reserving the right to buy him back for 40 million euros before the summer of 2022, Xinhua news agency reported.

Reguilon broke into the Real Madrid first team in the 2018-19 season, making 22 appearances and moving ahead of the Brazilian left back Marcelo in the pecking order.

However, the return of Zinedine Zidane saw Marcelo return to favor and the signing of Ferland Mendy in 2019 saw Reguilon loaned to Sevilla (who are now coached by former Madrid boss Julen Lopetegui), where he played 38 times and scored three goals as Sevilla finished fourth in La Liga and won the Europa League for the sixth time in the club’s history.

The 23-year-old’s displays last season earned him his first cap for Spain on September 6th as he started in his country’s 4-0 UEFA Nations League win against the Ukraine.

The Spanish press also report on Wednesday that Real Madrid and Tottenham are also talking about a loan deal to see Gareth Bale go back to White Hart Lane, seven years after leaving the club to join Real Madrid.

The 31-year-old recently commented that he would like to return to the Premier League and said Madrid had blocked previous attempts to leave.

Any deal would almost certainly see Real Madrid continue to pay part of the wages of a player whose relationship with coach Zinedine Zidane has broken down completely in recent months.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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