Rajasthan Royals look for turnaround in search for 2nd IPL trophy (Preview)

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New Delhi, Sep 17 | Rajasthan Royals, who had won the inaugural Indian Premier League (IPL) edition, have reconstructed their team and will be looking to step up their game, after a forgettable outing last year, in IPL 13 beginning Saturday.

The Royals had released as many as 11 players after they ended at the seventh spot last season. Ajinkya Rahane led them for half of the IPL 12 and Steve Smith was handed over the captaincy by the team management in the middle of the tournament.

However, the players forming the crux of the team — Smith, Jofra Archer, Jos Buttler, Shreyas Gopal, Varun Aaron, Sanju Samson, Ben Stokes, Riyan Parag, Shashank Singh, Mahipal Lomror, and Manan Vohra — will be there when they begin their tournament campaign against Chennai Super Kings on September 22 in the United Arab Emirates (UAE).

The franchise has brought in Shane Warne as their brand ambassador and mentor, which in turn could provide a lot of motivation to the players considering the fact that they had won their maiden IPL title under the legendary Australian leg-spinner’s captaincy in 2008.

“This season I am looking forward to working as a team mentor and joining up with an excellent backroom staff in Zubin Bharucha and Andrew McDonald,” Warne had said recently. “Hopefully, we can have a successful season and achieve big things in the coming months.”

Strengths:

One of the biggest strengths of the Royals is having batsmen like Jos Buttler and Steve Smith. Buttler scored 311 runs in 11 matches at a phenomenal strike rate of 151.70 last year while Smith scored 319 runs. The team’s batting will certainly revolve around these two. The franchise also has skilled batsmen in Sanju Samson and Robin Uthappa who have a good IPL record.

Besides, they also have Ben Stokes and Jofra Archer who both were instrumental in England’s World Cup-winning campaign in 2019. Both are potential match-winners and team’s biggest strengths, not to forget David Miller, who on his day can turn a match on its head. The Jaipur-based franchise will also have young batsman Yashasvi Jaiswal who has been in the news ever since the U-19 World Cup where India reached the finals.

Weaknesses:

One of the things which can go against the Royals is their inability to get their combination right, considering they have made many new additions. Uthappa’s form of late hasn’t been that great and another under-par performance could add pressure on the likes of Smith and Buttler.

The fast bowling department is heavily dependent on Archer for breakthroughs. The Barbados-born bowler could suffer from fatigue considering he has been playing consistently for England ever since international cricket resumed after the Covid-19 hiatus. Jaydev Unadkat, despite being criticised for his poor performances, has been able to keep his spot in the Royals and he would definitely feel the pressure to deliver. Also, not having a top-class spinner who could find purchase on the slow UAE wickets could go against the Royals.

Squad: Mahipal Lomror, Manan Vohra, Riyan Parag, Steve Smith (captain), Robin Uthappa (wicket-keeper), David Miller, Ankit Rajpoot, Mayank Markande, Jofra Archer, Shreyas Gopal, Varun Aaron, Jaydev Unadkat, Kartik Tyagi, Akash Singh, Oshane Thomas, Andrew Tye, Ben Stokes, Rahul Tewatia, Shashank Singh, Yashasvi Jaiswal, Anirudha Joshi, Tom Curran, Jos Buttler (wicket-keeper), Sanju Samson (wicket-keeper), Anuj Rawat

Support staff: Andrew McDonald (head coach), Amol Mazumdar (batting coach), Sairaj Bahutale (spin bowling coach), Ish Sodhi (spin consultant and operations executive), Rob Cassell (fast bowling coach), Steffan Jones (fast bowling consultant), Dishant Yagnik (fielding coach), John Gloster (physiotherapist)

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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