Rajasthan plans to launch its official app on World Tourism Day


By Archana Sharma
Jaipur, Sep 15 |
Visitors to Rajasthan will soon have an official mobile application for authentic information and access to the state tourism department.

The official application of Rajasthan Tourism will be made available at Google play store for android phone users. The application is likely to be launched on the occasion of World Tourism Day. An iOS version of the same is also under development and will be launched in coming weeks. The application would be a trustworthy companion for domestic, foreign and even local tourists.

Nishant Jain, IAS, Director, Department of Tourism, Rajasthan, Jaipur said, “All information regarding tourist spots, means of transport and other services will be available through the application. On click of a finger, the user will be able to know if the local service provider is registered with the department. It will add safety and extend assurance to the visitors”.

Presently, the information is available at the department website. But the application will add convenience for those who are more comfortable with mobile applications. Many of the private websites too have been providing information regarding tourism in Rajasthan. However, an official application will provide more reliable and real time information. The application shall also be a major step towards assisting visitors in scheduling their visit to popular tourist spots even once they have arrived in the city. They will be able to know of the visitor footfalls and trends, he said.

The app will come just in time before the tourist season picks up in Rajasthan this year in October. In the post Covid scenario, the tourism department officials are expecting a huge inflow of domestic tourists in the state over the next six months.

The department under its New Tourism Policy 2020 is in process to develop new venues and experiences for tourists and the application would be an effective medium to extend the potential visitors a preview of these new attractions. Also the schemes and activities of the department will be promoted through the application.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal


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