Rajasthan can lead in clean energy transition: IEEFA


New Delhi, Sep 17 | As India looks to expand its renewable energy capacity, a new report from IEEFA on Thursday found that Rajasthan can play a key leadership role in the country’s transition to a low-cost, low-emission, profitable electricity system.

Rajasthan’s installed renewable energy capacity reached 9.6 gigawatts (GW) at the end of fiscal 2019-20.

It also added more solar power capacity (1.7GW) in 2019-20 than any other Indian state, ahead of Karnataka (1.4GW), the state with the highest installed solar capacity, and Tamil Nadu (1.3GW).

“Rajasthan has a bright future as a renewable energy leader in India,” report’s author Kashish Shah, Research Analyst at the Institute for Energy Economics and Financial Analysis (IEEFA), told IANS.

“But its power distribution companies (discoms) are among the worst performing in India.”

Expensive coal-fired capacity tariffs coupled with huge aggregate technical and commercial losses led to the Rajasthan discoms booking a loss of Rs 6,355 crore ($900m) in 2019-20 after accounting for state government subsidies.

“A shift to cheaper renewable capacity could help alleviate the discoms’ financial liquidity and cash flow issues,” said Shah.

Rajasthan has high solar radiation and wind speeds and an abundance of barren land that make it suitable for utility-scale solar parks.

And it is already home to the world’s largest solar park — the 2.25 GW Bhadla Solar Park, located in Jodhpur district.

“These factors make Rajasthan an attractive destination for domestic and foreign investors looking for opportunities in renewable energy, electricity grid infrastructure and associated manufacturing,” said Shah.

Currently, Rajasthan depends on electricity imported from other states given a power deficit during peak daytime hours.

With an increase in renewable energy investment the state could become a net exporter of electricity in the coming decade, according to the report.

“It makes sense for Rajasthan to export electricity to other states. Yet we estimate it imported 10.9 terawatt hours (TWh) in 2019-20,” said Shah.

“The state government should be taking proactive measures to fully utilise Rajasthan’s renewable energy potential and build capacity to transmit power to states with energy deficits.

“Revenues from the interstate export of power would help sustainably grow GDP and improve India’s energy security and load balancing capacity.”

Today renewable energy sources form 43.5 per cent of Rajasthan’s operational installed capacity and produce 17.6 per cent of its total on-grid generation.

Meanwhile, the state’s 9.8 GW of coal-fired capacity makes up 45 per cent of total installed capacity and produces 56.5 per cent of total on-grid generation.

But Rajasthan’s electricity sector could look very different by the end of this decade, IEEFA’s modelling suggests.

If Rajasthan fulfils its solar power potential, it could be one of the largest contributors to India’s target of 450 GW of renewable energy by 2030.

“We forecast that the composition of the electricity sector will shift dramatically, with renewables forming 74 per cent of capacity and 63 per cent of total generation by 2029-30,” said Shah.

“Our model forecasts a total of 22.6 GW of renewable energy to be added to Rajasthan’s grid. This will consist of 18 GW of new solar capacity, of which 3 GW is forecast to be distributed solar capacity.

“We estimate solar will supply 98 per cent of the incremental electricity demand by 2029-30; and that 4 GW of new onshore wind power capacity will serve 45 per cent of the incremental demand.

“As the discoms look to cater to their incremental demand through cheaper, deflationary renewables, coal-fired plants will progressively lose out on market share to about 28 per cent or 13TWh by 2029-30.”

The modelling in the report takes into account India’s economic slowdown and the Covid-19 pandemic which has led to falling electricity demand.

IEEFA projects Rajasthan’s electricity requirements to grow by only 42 per cent over the next decade — from 81 TWh in 2019-20 to 115 TWh in 2029-30 — a growth well below any forecasts set even two years ago.

The report predicts the state will gradually retire its highly polluting, outdated and end-of-life coal-fired power plants. It models a net reduction in coal capacity of 0.7 GW by 2030.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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