Pregnant woman allegedly beaten to death


Muzaffarnagar (UP), Sep 17 | A pregnant woman, locked in a room for five days without food and regularly beaten by her husband and in-laws, died after suffering a miscarriage.

The alleged incident took place in Tawali village on Tuesday night and the woman’s family has filed the complaint at Shahpur police station.

The police, meanwhile, said that the body of the woman, Murshida, has been sent for post-mortem examination and a case will be registered after they receive the autopsy report that will give the exact cause of death.

According to the family of the deceased, her husband Mursaleen and his parents wanted a car and Rs 5 lakh in cash and were pressuring Murshida (25) to bring the same from her house.

The complaint filed by her father Trabuddin, the woman was being harassed since her marriage seven years ago.

Station House Officer (SHO) of Shahpur police station, Dharmendra Singh, said, “Action will be taken on the basis of the post-mortem report. But the investigation has started on and statements are being taken.”

Trabuddin said, “My daughter called and told me about her condition. She was four months pregnant and brutally beaten. I rushed to her in-laws’ house and took her to a hospital in Meerut. She died there on Tuesday night.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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