Popular Indian music artists to drop NFTs celebrating freedom


By Siddhi Jain
New Delhi, Aug 12 (IANSlife) Celebrating the spirit of unity and freedom this August, renowned artists Priya Malik, Vinay Kaushal, DJ Shaan, Nehha Rajpal, Abhishek Bhaskar, among others, are set to launch non-fungible digital tokens on the WazirX NFT Marketplace. A special tribute to 75 glorious years of Indias Independence, the creations dropped by these top artists are bound by a common theme of challenging the norms, staying fearless, and breaking free.

Taking the center stage in the NFT marketplace, popular poet and writer Priya Malik have bowled the NFT marketplace over with some of her stellar creations ‘Broken But Beautiful’ and ‘Main 2019 mein 1999 dhoond rahi hoon’. Her next NFT drop, ‘Azadi’, which consists of a poem, written exclusively for WazirX, will be a tribute to women and their journey towards financial freedom.

Musician Vinay Kaushal’s creation ‘Trapped – Moral Boxes’ is one of the most talked-about NFT creations on the marketplace. His breakthrough theme to bust the stereotypes that we are often kept boxed in makes it an apt freedom day release. The three-part series consists of parallels drawn about society and greed, through music and dance. Along with the digital asset, for the first collector, Vinay Kaushal will be giving a physical copy of the album with additional perks.

Symbolising strength and individuality, DJ Shaan minted a masterpiece called ‘The Forbidden Tiger’, which sold for 799 WRX, within a few hours of dropping on the platform. The reason why he chose a tiger for his creation for this occasion is special to DJ Shaan and the country. The National animal of India, the tiger symbolizes individuality, fearlessness, strength, and stealth. The music in this symbolizes the energy and strength a tiger possesses while the visual art is meant to depict the royal and fierce nature of a tiger.

Identifying this massive trend, Vice President of WazirX NFT Marketplace Vishakha Singh says: “The passion economy has presented a new way for artists to capitalize on creativity and engage with a wider community. WazirX NFT marketplace has been on a mission to create more opportunities for our South Asian native artists who inspire their community every day through their creations.

“No matter what the form, art, and tech has been uniting people for centuries. NFTs is that business solution for the passion economy. For the month of August, we are excited to have onboard some of the most sought-after artists who will be dropping NFTs based on their personal interpretation of unity and freedom.”

Since the crypto market gathered momentum in India, NFTs have been gaining traction amongst the millennials and Gen Z. NFT marketplaces are a great platform for artists to monetize their work. Because the sales of the NFT majorly depend on virality, Indian creators are gaining popularity in the international NFT market as well.

NFTs not only puts the power back in the hands of the artists but these are also considered a tool for artists and creators to engage with their audience and unite them with the power of art.

(Siddhi Jain can be contacted at siddhi.j@ians.in)

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal


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