Pompeo urges HK to reverse decision to suspend polls

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Washington/Hong Kong, Aug 2 | US Secretary of State Mike Pompeo on Sunday urged Hong Kong to reverse a decision to suspend its legislative elections amid a resurgence of the coronavirus, saying the delay would be another blow to its autonomy from Beijing, the media reported.

In a statement published on Sunday morning, Pompeo condemned the decision by Hong Kong Chief Executive Carrie Lam to invoke her emergency powers to postpone the Legislative Council elections, scheduled for September 6, until September 5, 2021, reports the South China Morning Post (SCMP).

“We urge Hong Kong authorities to reconsider their decision,” he said.

The elections should be held as close to the September 6 date as possible and in a manner that reflects the will and aspirations of the Hong Kong people.

“If they aren’t, then regrettably Hong Kong will continue its march toward becoming just another Communist-run city in China.

“There is no valid reason for such a lengthy delay… It is likely, therefore, that Hong Kong will never again be able to vote – for anything or anyone,” the SCMP newspaper quoted Pompeo as saying in the statement.

As relations between Washington and Beijing remain tense, the US has moved to end preferential treatment for Hong Kong over what it sees as an erosion of its autonomy and freedoms.

Besides Pompeo, Hong Kong’s opposition lawmakers have also decried the election delay as a political move, with pro-democracy candidates expected to secure an unprecedented majority in the 70-seat legislature after dominating in the district council elections last November.

A day before the postponement was announced, election officials barred 12 opposition candidates from running, in some cases on the grounds of them previously supporting US sanctions on Hong Kong – which can now be considered an offence under the national security law imposed by China on the city.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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