Pokhriyal to inaugurate global conference on transforming varsities

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Sonipat, Aug 4 | Union Education Minister Ramesh Pokhriyal Nishank will inaugurate a global two-day conference starting Thursday on transforming universities impacted by Covid-19, organisers of the conference O.P. Jindal Global University (JGU) and International Institute for Higher Education Research and Capacity Building (IIHEd) said on Tuesday.

The virtual conference which will bring together over 80 thought leaders from 15 countries comes soon after the launch of the National Education Policy 2020 which aims to reimagine and transform the future of education and universities of India.

There will be 15 thematic panel discussions, four keynote addresses, and two special dialogues including a special panel led by women leaders from universities during the conference on “Reimagining and Transforming the University: Confluence of Ideas during and beyond the COVID-19 Disruption”.

It will bring together on a single platform the Union Education Minister and Professor D.P. Singh, Chairman, University Grants Commission (UGC); and Professor Pankaj Mittal, Secretary General, Association of Indian Universities (AIU).

Eminent leaders of the Indian higher education landscape including Professor Virander Chauhan, Chairman, National Assessment and Accreditation Council (NAAC); Professor Anil D. Sahasrabudhe, Chairman, All India Council for Technical Education (AICTE); and Professor Bhushan Patwardhan, Vice Chairman, University Grants Commission (UGC) will also attend the event, JGU said.

“We are extremely excited to bring together 80+ thought leaders from 15 countries across two days to create some very thought-provoking dialogues to re-imagine and transform the idea of a university,” C. Raj Kumar, Vice Chancellor of O.P. Jindal Global University, said in a statement.

“With the current Covid-19 pandemic, it is very important for leaders of higher education from across the globe, come together to re-define the future of universities, which will impact the life of students, academics and nations,” he said.

JGU has partnered with six global education networks — Association of Commonwealth Universities (ACU), Association of Indian Universities (AIU), Coimbra Group of Brazilian Universities, Laspau (A Harvard University affiliated network), the STAR Scholars Network and Qatar Foundation – for the conference on August 6-7.

The conference will bring representation from over 55 universities and colleges across Australia, Bangladesh, Brazil, Canada, Hong Kong, India, Japan, Kuwait, Malaysia, Mauritius, Singapore, Sri Lanka, the United Kingdom, the US, and Qatar.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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