Planet Marathi OTT launches pay per view Ticket Window

21

Mumbai, Aug 14 | Chief Managing Director (CMD) Akshay Bardapurkar and Aditya Oke, Chief Operating Officer (COO) of production company Planet Marathi has announced the launch of Ticket Window, a select pay-per-view format of movie experience.

“We are initiating the ‘pay-per-view’ model falling under the ambit of Planet marathi OTT. It means that the ticket windows will open up for our audiences to purchase their online tickets and watch their favorite movie online at a one-time fee like never before!” Bardapurkar and Oke said.

They confirmed the segment is named Planet Marathi Digital Theatre, which will be available to the audience as early as the first week of September 2020.

While talking about what inspired his passion project, Bardapurkar said: “Maharashtra film body recently announced in a press release appealing producers to release/sell their films digitally due to the Covid-19 impact. Producers are facing insurmountable losses and it was only natural that producers will try to stay afloat with the help of OTTs in these trying times”.

He added: “We have to be agile and adapt quickly in this industry, as soon as we got to know that the film body has taken this stance, taking a cue from them we decided to act as fast as possible and make available a part our platform wherein audience will be able to log in — purchase tickets — and watch their favorite film every Friday”.

Talking about what movies are going to be premiered on the platform, Bardapurkar said that they have an array of films line up but they cannot reveal names at this stage.

He claimed: “Forget Marathi, I don’t think anyone has matched anything like Planet Marathi Digital Theatre even for the Hindi industry”.

Source: IANS

Sponsors Posts

Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

LEAVE A REPLY

Please enter your comment!
Please enter your name here