Pay senior citizens special attention amid Covid-19, says SC (Lead)


New Delhi, Aug 4 | The Supreme Court on Tuesday directed the Centre and state governments to ensure timely pensions to the elderly, besides ensuring availability of sanitisers, masks and PPE kits to them, wherever required, during the coronavirus pandemic.

A bench headed by Justice Ashok Bhushan and comprising Justice R. Subhash Reddy said the requests from the elderly should be immediately attended to, and emphasised that old-age pension should be disbursed in a timely manner.

“We, in this application, which is specially confined to the Covid-19 crisis, direct that all old aged people who are eligible for pension should be regularly paid pension and those identified older people should be provided necessary medicines, masks, sanitisers and other essential goods by respective states,” said the bench.

The top court asked the Centre to ensure that all Covid-19 safety precautions are followed and caregivers in old-age homes were well equipped with masks, PPE kits, and sanitisers.

“Further, as and when any individual request is made, the same shall be attended to by the administration with all promptness. The caregivers of those old-age homes should be provided personal protection and appropriate sanitisation should also be undertaken in the old-age homes,” added the bench.

The apex court directions came on a petition filed by Congress’ former Rajya Sabha member and senior advocate Ashwani Kumar, who argued that the older people have already been identified since most of them are getting pension from the states under the different schemes.

“He (petitioner) submits that the older people, who are living alone, are the worst sufferers and they are not able to get medicines, masks, sanitisers and other essential goods. The caregivers of these people are also not equipped with personal protection equipment and are also untrained,” the top court noted.

The top court noted that senior citizens living alone, especially during the pandemic, need to be assured that they would receive timely help if they were to make a request for it. “We only observe that the elderly people should be given priority in the admission in the government hospitals looking at their vulnerability for Covid-19. In event of any complaint made by the elderly people, the hospital administration concerned shall take immediate steps to remedy their grievances,” the top court said.

The bench said the state governments should also ensure that they respond promptly on issues/problems faced by the elderly living alone. “Let all the states may file their reply affidavit to the averments made in the application within four weeks,” said the court.

Earlier, the apex court had taken suo motu cognisance on issues connected with the spread of coronavirus infections in prisons and childcare institutions.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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