Passenger footfall at Hyderabad Airport rises to 20K per day

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Hyderabad, Sep 14 | The daily domestic passenger footfall at Hyderabad International Airport has gone up to 20,000, the airport operator said on Monday.

The number is over six times the passenger footfall of about 3,000 when the airport resumed commercial operations on May 26, after two months due to COVID-19 induced lockdown.

According to airport operator GMR Hyderabad International Airport Ltd (GHIAL), the airport is now handling over 200 daily domestic air traffic movements, which is five times of about 40 air traffic movements taking place in the first few weeks of resumption of the domestic operations.

The airport has also restored close to 93 per cent of its domestic destinations having gained back 51 domestic destinations out of 55 pre-COVID domestic destinations.

The airport was handling 550 air traffic movements and about 60,000 passengers daily before Covid-19 induced lockdown came into effect in March.

Billed as the world’s third fastest-growing airport in the category of 15 million passengers in the world, it is one of the busiest airports in the country and the best-connected in the south and central India.

Meanwhile, the airport has developed a touch-less elevator control system based on infrared technology for passenger safety in view of the pandemic.

As part of the local engineering innovation for creating rapid solutions to complex problems, the developers have used an array of infrared sensors to detect the spatial position of the user’s fingers as they pass through the sensing plane.

The airport officials on Monday said they successfully executed a pilot project of turning an elevator at the departures level from traditional push-button controls to safer touch-less alternative heightening passenger safety.

The users of that elevator can now wave their hands closer to the sensor to call the elevator at any floor they are standing. Once inside the elevator, they can point their finger towards a floor number as a command for a designated floor. The sensor can detect interaction from a distance of 0.1-10 cm from the button surface to enable users to make their selection with no physical contact.

With the successful culmination of the pilot project, the airport is going ahead with enabling all passenger elevators across the airport terminal building for this automation.

The airport is known for its many innovative technology friendly and digital measures for passenger convenience and is also a fully e-boarding enabled airport. Other measures also include zero-contact and fully sanitised services like self-check-in kiosks, tech-enabled entry gates, self-baggage drop, virtual information desk for passengers, UV enabled disinfection of Automatic Tray Retrieval Systems (ATRS) at the pre-embarkation security screening zones, UV ovens at the retail outlets, touch-less drinking water fountains and inline disinfection of departure and arrival baggage trolleys, washrooms among others.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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