Palestine lifts weekly lockdown, eases COVID-19 restrictions

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Ramallah, Aug 13 | Palestinian authorities have lifted the weekly lockdown and eased the tight precautionary measures imposed in the West Bank to prevent the spread of the COVID-19 pandemic.

This was decided by Palestinian Prime Minister Mohammed Ishtaye during a meeting with the highest Palestinian emergency commission, Ibrahim Milhem, the Palestinian government spokesman, told the media here on Wednesday.

“The meeting included the chiefs of security apparatuses and the governors of the West Bank’s districts and discussed the measures of coexisting with coronavirus amid a significant stable rate of infections,” said the spokesman.

The government will now allow all economic activities on weekends with public health safety measures in place, he said.

Milhem also said that the government would allow Friday prayers in public squares, but they have to take all preventive measures such as social distancing and wearing facemasks and gloves.

However, he said that the government would keep wedding and mourning halls closed and ban all other kinds of popular indoor gatherings to avoid any new infections.

Milhem noted that the government would close areas with new infections in villages, refugee camps, and cities, where governors, in partnership with various ministries and security bodies, would declare a lockdown.

Earlier on Wednesday, Palestinian Health Minister Mai al-Kaila said that 57.3 per cent infected cases had recovered, and the rate of deaths remained at 0.6 per cent.

The total number of coronavirus cases in Palestine currently stands at 19,594, with 114 deaths.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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