Pakistan extreme cold weather toll reached 109


Islamabad, Jan 16 | The death toll due to the extreme cold weather conditions in Pakistan has increased to 109 on Thursday, after 15 people, including five soldiers, were killed by avalanches in Gilgit-Baltistan and Pakistan occupied Kashmir (PoK), authorities said.

While 74 deaths were reported from PoK’s Neelum Valley, the worst affected due to heavy snow, the other victims hailed from Balochistan, Punjab and Gilgit-Baltistan, reports Dawn news.

PoK authorities have said that the toll could increase as some areas in the Neelum Valley were still inaccessible due to heavy snowfall, while weather officials forecast another spell of snowfall beginning on Friday.

The five soldiers were killed after being hit by an avalanche in Astore district, Gilgit-Baltistan.

According a press release issued by the authorities on Wednesday, Gilgit-Baltistan disaster management authority and district administrations have started clearing roads and rehabilitating telecommunication, electricity and other basic infrastructures across the region.

The Gilgit-Rawalpindi section of the Karakorum Highway has been fully restored, while the Frontier Works Organization (FWO) cleared road at four points by removing debris in Patton, Matta Banda of Khyber Pakhtunkhwa and Tatta Pani in Diamer.

Meanwhile, Prime Minister Imran Khan visited Muzaffarabad on Wednesday, where he received a briefing from the PoK Chief Secretary regarding the damages incurred due to the heavy snowfall, avalanches, landslides and other rain-related incidents in the region as well as the relief efforts undertaken.

He also visited the injured people in hospitals.

Rain-related incidents have also led to the closure of major roads and highways in Khyber Pakhtunkhwa, PoK and Balochistan.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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