Pak to introduce legislation to curb child abuse, rape

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Islamabad, Sep 17 | Pakistan Prime Minister Imran Khan has announced that his government will soon introduce a three-tier legislation providing for the registration of sex offenders, exemplary punishment for rape and child abuse and effective policing.

Khan made the announcement while addressing a joint sitting of Parliament after the passage of a number of Financial Action Task Force-related bills, reports Dawn news.

“Such incidents ruin the lives of victims and their families also have to suffer,” he said referring to the September 9 gang-rape on the Lahore-Sialkot motorway.

He pointed out that the main suspect in the case was a ‘history-sheeter’, explaining that global data indicated that such criminals were repeat offenders and therefore maintaining their data was important.

Khan said the legislation would also contain provisions for registration of sex offenders and effective policing.

He admitted that only a very small percentage of such cases were reported to police in the country.

Even after the arrest of offenders in rape and child abuse cases, their conviction was not easy in absence of proper prosecution and concrete evidence, he said, adding that for this reason, the bill would also provide for witness protection.

As per the latest reports, the two rapists named Abid Ali and Waqar ul Hasan have been identified through geo-fencing and DNA testing.

Hasan has been arrested and a manhunt is underway to track down Ali.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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