Over 55% prefer AAP at state, over 57% for BJP at Centre

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New Delhi, Jan 14 | An overwhelming 54.6 per cent respondents say they will vote for the Aam Aadmi Party, if Delhi elections are held today, according to IANS-CVoter Delhi poll tracker 2020.

However, asked whom they vote for if the Lok Sabha elections are held today, the result went the other way round with the BJP getting a thumbs up from 57.1 per cent of the respondents throwing their weight behind the saffron party.

For the February 8 Assembly polls, 54.6 per cent favoured AAP, 27.3 per cent said that they would support the BJP and just 3.7 per cent, said they would vote for the Congress. Meanwhile, 1.3 per cent chose other parties, but a sizeable 13.1 per cent remained undecided.

The tracker, which was maintained daily from November 11, 20919 to January 14, 2020, also saw for one day, the approval rating for the Aam Aadmi party going below 50 per cent, but that too marginally. Only on December 30, 2019, the AAP’s approval rating came down to 49.9 per cent, before regaining its 50 per cent plus level.

Meanwhile, BJP’s approval ratings, throughout this period, have been between 23 per cent to 29 per cent and the Congress has been hovering between three to five per cent. Only on the last day of data collection, it surpassed 6 per cent of approval.

The first IANS-CVoter Delhi poll tracker 2020, released on January 6, predicted — had elections been held that very day — the AAP was tipped to win 59 seats, while the BJP, which is a distant second, was tipped to get just eight seats. The Congress was predicted to get three seats.

But the result is contrary when the same question was asked to the same set of respondents about Lok Sabha election. To “Whom will you vote for if the Lok Sabha elections are held today?”, an overwhelming 57.1 per cent respondents voted for BJP, leaving the AAP far behind.

Interestingly, when the tracker started, the BJP’s approval rating began with an impressive 60 per cent. However it ended at 57.1 per cent on January 14.

The AAP, which had an approval rating of 54.6 per cent for the Assembly election, got just 17.1 per cent support from voters for the Lok Sabha election. Just 10.2 per cent said they would vote for the Congress, while 1.2 per cent said they preferred others. As many as 14.4 per cent respondents remained undecided — a number higher than Congress’s approval ratings.

The approval rating for AAP, as far as Lok Sabha polls are concerned, fluctuated between 17 per cent and 24 per cent.

Your second preference, please:

But, when people of Delhi were asked “If for one reason or another you do not vote for your favourite party, then which party will be your second preference for voting, in Assembly poll?”, the question seemed to baffle the respondents, with 37.5 per cent being undecided.

The BJP was the top choice for the post of second preference with 23.3 per cent choosing it. However, the Congress was the second best choice for the post of second preference with 14.5 per cent of people voting for it as against 12 per cent for the AAP, even below ‘others’ at 12.7 per cent.

The 70-member Delhi Assembly will go to the polls on February 8. The results will be declared on February 11.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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