Over 300 children die everyday from AIDS-related causes

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United Nations, Nov 27 | Some 320 children and adolescents died every day from AIDS-related causes in 2018, or 13 every hour, according to a global snapshot on children, HIV and AIDS released by the UN International Children’s Emergency Fund (UNICEF) on Tuesday.

Low access to antiretroviral treatment, in addition to limited prevention efforts, is a leading cause for these deaths, with only 54 per cent of children aged 0-14 living with HIV in 2018 – or 7,90,000 children – receiving lifesaving antiretroviral therapy, the Xinhua news agency reported.

“The world is on the cusp of making great gains in the battle against HIV and AIDS, but we must not rest on the laurels of progress made,” said UNICEF Executive Director Henrietta Fore, adding: “Neglecting testing and treatment initiatives for children and adolescents is a matter of life and death, and for them, we must choose life.”

Data shows deep regional disparities in access to treatment among children living with HIV.

Access is highest in South Asia, at 91 percent, followed by the Middle East and North Africa (73 per cent), Eastern and Southern Africa (61 per cent), East Asia and the Pacific (61 per cent), Latin America and the Caribbean (46 per cent) and West and Central Africa (28 per cent).

Mothers’ access to antiretroviral therapy to prevent the transmission of the virus to their babies has increased globally, reaching 82 per cent, up from 44 per cent less than 10 years ago, according to the release.

However, disparities between regions persist, with Eastern and Southern Africa offering the highest rates of coverage (92 per cent), followed by Latin America and the Caribbean (79 per cent), West and Central Africa (59 per cent), South Asia (56 per cent), East Asia and the Pacific (55 per cent) and the Middle East and North Africa (53 per cent).

“The cost of failing to test and treat every child at risk of HIV is one we measure in children’s lives and futures – a cost that no society can afford. HIV initiatives need to be fully funded and equipped to preserve, protect and improve the quality of life for children, in the first and second decades,” Fore said.

In 2018, around 1,60,000 children aged 0-9 were newly infected with HIV, bringing the total number of children in this age group living with HIV to 1.1 million.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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