Online penetration for grocery to reset, aided by RIL’s entry


    New Delhi, July 21 | Online penetration for the grocery segment is expected to reset to a higher level due to Covid, further aided by the entry of Reliance Industries Ltd (RIL) in this space, according to a Goldman Sachs report on global internet winners.

    “We expect Reliance to be one of the key beneficiaries of shift to online in this segment.

    “For grocery, we expect online penetration to reset to a higher level due to Covid, further aided by the entry of Reliance Industries in this space,” the report said.

    “The biggest near term theme in India internet, in our view, is the foray of Reliance Industries (India’s largest market-cap company with presence across sectors such as energy, telecom and retail) into ecommerce, and the company’s tie-up with WhatsApp for online grocery,” Goldman Sachs said.

    It has forecast India e-commerce will reach $99 billion by 2024, growing at a 27 per cent compounded annual growth rate (CAGR) over 2019-24, with grocery and fashion and apparel likely to be the key drivers of incremental growth.

    “Overall, we expect online penetration of retail to reach 10.7 per cent by 2024, versus 4.7 per cent in 2019,” it said.

    Growth in India’s ecommerce is likely to come from better penetration into categories such as grocery/FMCG, improving payment ecosystem and ease of shopping though WhatsApp.

    “We expect non-grocery ecommerce penetration to see a sharp increase of 500 basis points over the next two years to reach 16.1 per cent by 2021, for context, the last 500 basis points of increase took four years.

    “While online penetration in categories such as consumer electronics is fairly high at 40 per cent as of 2019 (per Euromonitor), we see room for significant growth in categories like apparel, appliances, health and personal care, where online penetration in India remains materially lower vs. peers such as China,” according to Goldman Sachs.

    As far as incremental growth in ecommerce is concerned, grocery will be the biggest driver with 40 per cent contribution to incremental ecommerce gross merchandise value (GMV) between 2019 and 2024. Grocery in India is a $380 billion category as of 2019 (Euromonitor, GSe), making up 60 per cent of the total retail market, Goldman Sachs said.

    “Overall, we forecast online grocery orders to grow from 50 per cent year on year for the last couple of years, but with the outbreak of Covid-19 resulting in shift to online, and the recent entry of RIL, we believe growth will accelerate to 81 per cent CAGR during 2019-24. We believe RIL’s partnership with Facebook could result in the company becoming a market leader in the online grocery space, with more than 50 per cent share by 2024E. Having said that, we do see grocery as a large category for two or more players to co-exist over time,” Goldman Sachs said.

    The report said that the Covid-19 pandemic has driven a doubling of the penetration of ecommerce globally, accelerating the acceleration, and in some major categories, like consumer packaged goods, driving as much as 3 years of penetration growth in 3 months.

    “We believe that a large part of this is sustainable, with a permanent steepening of the growth curve for ecommerce, and while we will likely see a near term decline as markets reopen, as the financial realities of fewer people in stores, particularly during key holidays, lead to even more store closures, we are likely to see a second wave driving
    ecommerce adoption above even current highs,” the report said.

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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