Oil theft from transformers disrupting power supply: BSES


New Delhi, Sep 15 | Power discom BSES on Tuesday said that oil, amounting to around 88,000 litres, has been stolen from over 120 transformers in BSES areas in the last 18 months, causing inconvenience to the consumers along with monetary loss to the company.

In a statement, the company said that around 40 cases have occurred since April 2020 onwards.

Removing oil from the transformer has the potential of severely damaging it, besides causing power outages, it said, adding that leaking oil from a transformer can also lead to a fire hazard.

BSES said that it has taken these incidents very seriously and registered FIRs in various police stations.

“More recently, oil thieves were caught red-handed while trying to steal the oil from a Distribution Transformer (DT) in Subhash Mohalla in east Delhi. They were handed over to the police and sent to Mandoli Jail. A similar case of oil theft was reported even last week from Lodhi Road,” it said.

During the last few months, oil has been stolen from DTs located in several areas of south, west, east and central Delhi. In south and west Delhi, these pockets are located in Paschim Vihar, Punjabi Bagh, Palam, among others.

In east and central Delhi, these pockets are located in Mansarovar Park, Rani Jhansi Marg, GTB Enclave, Nand Nagri, Shastri Park among others.

Meanwhile, BSES is closely working with Delhi Police to crack down on this menace. It said that thieves are able to steal oil from live transformers, even when they are properly locked and surrounded by steel fencing.

Apart from taking assistance from Delhi Police, BSES is taking several measures to contain this menace including increased vigilance, especially during the night hours, cooperation of RWAs, deployment of quick response teams along with other steps.

A BSES spokesperson said, “These incidents of oil theft can cause a lot of inconvenience to the residents. We appeal to our consumers to be vigilant and if they or the colony security guards find anyone suspicious near an electricity substation/transformer, they should check the person’s ID and immediately alert BRPL on 19123 or BYPL on 19122 or call police on 100. Let us join hands to fight this menace.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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