Odisha CM announces steps for healthcare infra in 6 districts


Bhubaneswar, Dec 7 | Odisha Chief Minister Naveen Patnaik on Saturday announced a slew of measures to strengthen healthcare infrastructures in six districts.

Based on feedback received from patients and doctors under Mo Sarkar initiative, the Chief Minister announced strengthening health infrastructure in Sambalpur, Deogarh, Angul, Kendrapada, Balangir and Sonepur districts.

According to the announcement, six patient welfare committees of district headquarters hospitals in Sambalpur, Deogarh, Angul, Kendrapara, Sonepur, and Santh Bhima Bhoi Medical College of Bolangir will get an assistance of Rs 15 lakh each from the Chief Minister’s Relief Fund.

Police Superintendents of these six districts will be provided with Rs 10 lakh each for promoting blood donation programmes, said a statement from the Chief Minister’s Office (CMO).

Besides, rest sheds will be constructed for patient attendants in the district headquarters hospitals.

The bed capacity in three district headquarters hospitals- Deogarh, Kendrapara and Sonepur will be increased to 200. The bed capacity of Angul district headquarters hospital will be increased from the existing 192 to 300, the statement said.

50 more beds will be added to the Mother and Child Healthcare Center (MCH) at the district headquarters hospital at Sambalpur.

Besides, the teaching and hospital building of the Santh Bhima Bhoi Medical College at Bolangir will be completed within 24 months.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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