Now, pre-book your vaccination through app

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New Delhi, Sep 16 | A Mumbai-based health-tech start-up has launched an application for Indian citizens to book an appointment with the nearest doctor or the vaccination clinic to get themselves vaccinated. This comes at a time when the country is waiting for the coronavirus vaccine with bated breath.

WONDRx is a made-in-India health-tech start-up working on Digital India mandate augmenting ‘AtmaNirbhar’ concept across the healthcare stakeholders in the country.

Bringing in much needed convenience and transparency, this platform will ensure vaccination reaches every nook and corner of India. The health-tech firm, WONDRx, has tied up with doctors and qualified healthcare service providers across the country to ensure easy accessibility of the vaccine to the concerned citizens through an app.

WONDRx has already curated and listed 180,000-plus healthcare providers on its WONDRx consumer app, making it the largest healthcare providers’ aggregator in India.

Speaking on the occasion, co-founder and Director of WONDRx, Pankaj Agarwal said, “Our app would list the details of all vaccination clinics that we are curating, along with the fees to be paid for availing the vaccination at a pre-booked time slot.”

He added, “Vaccination booking via pre-booked slots will ensure crowd management as well while maintaining social distancing aspects. People from every nook and corner of this country would be able to take an informed decision based on the details provided.”

Agarwal further said that the application would act as a bridge between the residents of each state and the vaccination clinics. This would help the people to schedule their appointment with the vaccination clinics of choice and do away with waiting in uncertainties and long queues.

The app would be compatible with Android phones in the first phase and iOS versions would be launched at later stages. This app would be available as a free download from Google Play Store for every consumer and healthcare provider of the country.

Dwelling on the advantages of this product, the founder and Director of WONDRx, Pankaj Sindhu, stated, “This product will make the vaccination journey highly convenient for every stakeholder — consumers, doctors, vaccine distributors and manufacturers — while ensuring required transparency and control around vaccination. It would give control and visibility right from the manufacturer to the end consumer at the last mile and ensure a controlled supply chain.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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