Now open BMW cars with Apple digital key

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San Francisco, July 3 | Luxury automobile manufacturer BMW has announced that its BMW Connected app for iPhone and Apple Watch has been updated with support for digital key.

The new feature which uses the near-field communication (NFC) technology that has been available on Android for a while, was announced by Apple during its annual WWDC 2020 developer conference last month.

“The BMW Digital Key for the iPhone will enable you to lock and unlock your car by holding iPhone up to the door handle and start it up by placing iPhone in the smartphone tray. The car owner can also share access to up to 5 friends,” the company said in a statement on Thursday.

According to the car maker, users will be able to create their Car Key in the application, then access it from the Wallet app on their iPhone or from Apple Watch.

“The Digital Key will be also available via your Apple Watch. Setup of the Digital Key can be done through the BMW Connected App while the Digital Key is stored in Apple Wallet after setup,” the car maker added.

The Car Key functionality is available for a “broad range of models,” including 1, 2, 3, 4, 5, 6, 8, X5, X6, X7, X5M, X6M and Z4 if manufactured after July 1, 2020.

Car Key will require an iPhone XR, XS, or newer running iOS 13.6, which is not yet available to the general public. iOS 13.6 is currently in developer and public beta testing.

Once iOS 13.6 is readily available to everyone, BMW drivers will be able to lock and unlock their car via their iPhone or Apple Watch, as well as to start the car when the iPhone is placed in the car’s smartphone tray.

Source: IANS

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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Drummi Bhatt has successfully donned many hats including that of a global strategy professional, mentor, and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.

Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal, and conflict areas.

Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana, and remote areas of Chambal. During these visits, she got mesmerized by culturally rich, vernacular, and diverse, the true “Bharat”.

During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city, or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities, and rural-tribal clusters.

With OTT platforms ruling the world in 2020, Drummi decided to bring her strategic insights and data analytics strength to this field by joining hands with seasoned entrepreneurs, Rahul Narvekar and Narendra Firodia, to launch its kind, vernacular OTT platform, Letsflix.

In 2019, Drummi, Rahul, and Narendra have successfully launched India’s first vernacular infotainment app, LetsUp, which now caters to 1.5 million users and in 7 vernacular languages, a feat achieved by none. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with Letsflix.

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