No shortage of medical oxygen for Covid patients: Health Ministry

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New Delhi, Sep 15 | The Health Ministry on Tuesday clarified that there is no dearth of medical oxygen in the country, in wake of reports about its scarcity, and in fact, there is a surplus of thousands of metric tonnes.

Medical oxygen is used for oxygen therapy in hospitals, and it is considered on par with a drug or a pharmaceutical product.

According to the ministry, over six per cent of coronavirus patients currently require oxygen. As many as 3.69 per cent are on oxygen support, 2.17 per cent were on ICU beds (with oxygen) and 0.36 percent were on ventilator support (with oxygen).

Addressing a press conference, Health Secretary Rajesh Bhushan said: “At the national level, there is absolutely no shortage of oxygen. In fact, there is a surplus of 1,900 metric tonnes. The problem happens when, at the facility level, you do not have inventory management.”

Explaining the overall situation, Bhushan said that the country has the ability to produce more than 6,900 metric tonne of oxygen. Covid-19 patients and oxygen consumed by non-Covid essential services, together comes to 2,800 metric tonnes daily.

Noting industrial requirement is 2,200 metric tonnes daily, he said that this makes 5,000 metric tonnes daily and there is a headroom of 1,900 metric tonnes daily.

He urged the states to ensure that there is proper inventory management and if there is going to be a shortage, supplies should be replenished on time and help should be sought from the Central government.

India on Tuesday reported a spike of 83,000 new coronavirus cases in the last 24 hours, taking the country’s total case tally past 49 lakh. The country’s overall Covid tally stands at 49,30,237 and 9,90,061 of them are active cases.

As far as the vaccine is concerned, indigious vaccines — Cadila and Bharat Biotech have completed Phase-1 and Serum Institute of India’s “wants to start the Phase-3 trial, which will commence after the clearance is given by the DCGI,” said Bhushan.

In the press conference, Indian Council of Medical Research Director General Balram Bhargava commented on a recent study conducted by the apex body which stated that plasma therapy for Covid-19 neither reduced the death risk nor did it slow down the progression of the disease from mild to severe stage.

“This is a pre-print which is still undergoing peer review. Once the peer review is done, and we get the full publication out, this data will be considered by the National Task Force and Joint Monitoring Group of the Ministry of Health. A decision will be taken whether we should continue with this. There are a few cases where some reactions can occur and that is why we will take a considered view once we get the full publication of this study.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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