No politician under house arrest in J&K: Govt tells LS


New Delhi, Sep 15 | Over a year after the abrogation of Article 370 of the Constitution related to Jammu and Kashmir, the Centre on Tuesday told the Lok Sabha that “no political leader is under house arrest in the Union Territory” and that the UTs of J&K and Ladakh have been fully integrated into the mainstream.

Besides regular flow of funds under various central schemes of different ministries, Minister of State for Home G Kishan Reddy said Rs 30,757 crore has been allocated in the financial year 2020-21 to Jammu and Kashmir.

On the second day of the Monsoon Session, the Minister gave a written reply while responding to Unstarred Question 403 ‘Impact of Removal of Article 370’. The question was put by All India Majlis-e-Ittehadul Muslimeen leaders Asaduddin Owaisi and Syed Imtiaz Jaleel.

The Minister said that the Union Territories of Jammu-Kashmir and Ladakh have been fully integrated into the national mainstream after the reorganisation of the erstwhile state.

Reddy said it resulted in extending all rights enshrined in the Constitution of India, apart from the benefits of all central laws, to the people of Jammu-Kashmir that were enjoyed by citizens elsewhere in the country.

The change has brought about socio-economic development in both Jammu-Kashmir and Ladakh, Reddy said, adding that the empowerment of people, removal of unjust laws, and ensuring equity and fairness to those discriminated against for ages are a few important changes ushered in both the UTs on the path of peace and progress.

On August 5 last year, the central government abrogated Article 370 and 35A which gave special status to the erstwhile state of Jammu and Kashmir. Two UTs — Jammu-Kashmir with an Assembly and Ladakh without one were created.

Following the move, many political leaders in Jammu and Kashmir were put under house arrest.

In July this year, the administration of Jammu and Kashmir had extended Peoples Democratic Party President Mehbooba Mufti’s detention by three more months under the Public Safety Act. She is in detention since August 5 last year.

Under the Prime Minister’s Development Package announced in 2015 for Jammu and Kashmir, the Minister said that Rs 80,068 crore continue to be spent on 63 major developmental projects (54 in J&K and nine in Ladakh) in road, power, health, tourism, agriculture, horticulture, and skill development sectors.

Under the package, the central government had approved the creation of 3,000 more government jobs for Kashmiri migrants entailing a cost of Rs 1,080 crore, which was in addition to 3,000 jobs for the migrants created under the PMRP-2008.

Under the HIMAYAT scheme, 15,142 candidates have been imparted job-oriented training in ITeS, sales and customer service, and hospitality. Till July 31, 2020, 6,763 youths were undergoing training and 6,556 youths had got employment, he said.

The Pradhan Mantri Kaushal Vikas Yojana has also been targeting the youth for training in agriculture, automotive, banking and financial services, apparel, home furnishing, beauty and wellness, and construction.

Further, the Minister said, all the flagship schemes of the Union government, including various centrally sponsored schemes and individual beneficiary-centric schemes, are also being proactively implemented in both J&K and Ladakh.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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