‘No economic assistance as govt doesn’t have migration death data’


New Delhi, Sep 15 | The central government has no provision for compensation or economic assistance to the families of migrant workers who died on the journey back to their hometowns during the over 60-day lockdown across the country amid the Covid-19 crisis, the Union Labour Ministry informed the Lok Sabha in a written reply on Monday.

The response came during the opening session of the Monsoon Session which started on Monday with 18 sittings till October 1.

In his written reply to Unstarred Question 174 on ‘Migrant Workers returning to Hometown’, Union Labour Minister Santosh Kumar Gangwar said “No such data is maintained” when asked whether the government is aware that a number of migrant workers lost lives during their return to their hometowns and if so, the details of the same, state-wise.

Responding to the next question on whether the government has provided any compensation/economic assistance to the victims’ family and if so, the details thereof, the minister said “question does not arise”. On another question on whether the migrant workers returned to their homes by walking due to no arrangements by the Union government in time, Gangwar said “the Indian Railways has operated more than 4,611 Shramik Special trains for convenience of the workers”.

The minister said more than 63.07 lakh migrant workers have been shifted to various destinations located in Uttar Pradesh, Bihar, Jharkhand, Odisha, Madhya Pradesh and other states. Food and water was also provided free of cost to the workers during their journey, he said. Gangwar responded to the question raised by Indian Union Muslim League (IUML) MP Kani K. Navas, Congress MPs Adoor Prakash and Balubhau alias Suresh Narayan Dhanorkar.

The government’s response on the first day of the Monsoon Session gave a chance to the opposition to criticise the government with Congress leader Rahul Gandhi slamming the Centre, tweeting “the Modi government does not know how many migrant labourers died and how many jobs were lost during the lockdown. If you haven’t counted, have the deaths not taken place? It is sad that there has been no impact on the government”.

In his tweet in Hindi, Rahul further said: “The world has seen their deaths. There is a Modi government which has no information.” Senior Congress leader Digvijaya Singh said it was a “shocking” reply and said “sometimes I feel we are blind or the government feels it can take everyone for granted”.

Lakhs of migrant workers took to the roads to go back to their villages from various cities across the country, walking hundreds of kilometres after Prime Minister Narendra Modi on March 24 evening announced a countrywide lockdown to contain the spread of coronavirus. The migrant workers started walking back to their homes as they lost their jobs in cities due to the lockdown and were left with no option due to lack of money and food.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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