No ban on referral of Covid patients to twin cities: Odisha govt


Bhubaneswar, Sep 16 | The Odisha government on Wednesday clarified that there is no ban on referral of Covid patients to Bhubaneswar and Cuttack from other districts.

“Government is not banning movement of patients to Cuttack and Bhubaneswar. It’s regulating to ensure that they travel safe and with proper medical advice and logistics,” said Chief Secretary Asit Tripathy.

Tripathy said precautions should be taken at the time of sending the patients to referral hospitals.

“Covid patients travelling to Cuttack and Bhubaneswar on advice of health authorities must do so under proper med mgt & equipment/oxygen support. Carelessness in the past has led to serious consequences. Govt has created advanced Covid facilities in twin cities for the entire state,” tweeted the chief secretary.

Additional Chief Secretary to Health department, Pradipta Kumar Mohapatra said while there has been no ban on referring the Covid patients to the twin cities, the doctors have been asked to take adequate precautions while sending the patients.

Earlier, Mohapatra on Tuesday directed the authorities to manage critical Covid-19 patients in the intensive care unit (ICU) or high dependency unit (HDU) initially instead of referring them to Bhubaneswar or Cuttack.

Notably, Cuttack and Bhubaneswar have become the Covid-19 hotspots while recording maximum positive cases in the past several days.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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