NLSIU says NLAT-2020 necessary, petitioners criticise separate exam

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New Delhi, Sep 15 | The National Law School of India University, Bengaluru has informed the Supreme Court that the decision to implement NLAT 2020 is entirely justified and in the public interest, as it is the only way to avoid a ‘Zero Year’, where students will lose the opportunity to join it in the current academic year.

In a counter-affidavit, the university said: “The academic year for the incoming batch of first-year students for the academic Year 2020-21 will fall short of 285 days if NLSIU does not complete admissions by September 18… postponement of CLAT 2020 from September 7 to September 28 rendered completion of admissions to NLSIU and commencement of term by September 18 impossible.”

The university contended that the implementation of NLAT 2020 is also permitted and in accordance with applicable law, and as per the NLSI Act, the Executive Council is the Chief Executive Body of NLSIU, which authorised the university to conduct its own admission process.

“Further, the Memorandum of Association and Bye-Laws of the Consortium of National Law Schools, which conducts the CLAT exam, do not prohibit a member from conducting its own admissions test to determine admissions, especially when CLAT is not held by the Consortium,” said the university’s affidavit.

Former NLSIU VC R. Venkata Rao and Rakesh Kumar Agarwalla, the parent of a student of the university, in their response filed through advocate Vipin Nair, said: “It is also important to submit at the outset that both the Respondent No.1/NLS University and Respondent No.2/Vice Chancellor have never, at any point of time ever intimated either the student community or the Consortium that there was indeed a parallel move to have its independent separate examination apart from CLAT.”

They also argued that the university has faced widespread backlash from renowned academics, students, lawyers, and across the media for its exclusionary and onerous technical requirements to conduct the exam.

On September 11, the Supreme Court gave the green signal to NLSIU, Bengaluru, to conduct separate exam — NLAT-2020 — scheduled on Saturday, but asked it not to announce the results till the pendency of the plea.

A bench comprising Justices Ashok Bhushan, R. Subhash Reddy and M.R. Shah sought response from the university and its Vice-Chancellor Sudhir Krishnaswamy within three days.

The top court will hear the matter on Wednesday.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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