NITI Aayog selects Oracle Cloud to transform Aspirational Districts

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New Delhi, Aug 13 | Niti Aayog on Thursday announced it has selected Oracle to help it modernise vital IT infrastructure in 112 most backward districts as part of its Aspirational Districts Programme.

These 112 districts constitute 28 per cent of population (nearly 1.4 billion) and the new cloud solution aims to aid district magistrates to improve overall performance and transform the quality of life of citizens.

“Data-driven decisions will help identify the strengths and weaknesses of these districts and pave the way for their progress. By using a range of Oracle Cloud services, we are looking to fast-track their transformation by providing simplified data access, increased process automation and real-time data governance,” said NITI Aayog CEO Amitabh Kant.

The programme uses data to identify top performing districts.

These could be Dantewada in Chhattisgarh, Nandurbar in Maharashtra, Dahod in Gujarat, Kupwara in Jammu & Kashmir, Vizianagaram in Andhra Pradesh, or Godda in Jharkhand, among others.

The weaker performing districts are encouraged to catch-up with top performers, by competing with, and learning from them in the spirit of competitive and cooperative collaboration.

Oracle Autonomous Database, the world’s first and only true autonomous database, is at the heart of data management in this programme.

Being self-driving, self-securing and self-repairing it requires a minimal IT team and resources to support it.

“Oracle has committed nearly 30 years in India, serving its people, the government and enterprise firms. With a range of Oracle Cloud services, we look forward to support this programme’s success and facilitate the creation of a new India,” said Shailender Kumar, Regional Managing Director, Oracle India.

Highly secure by nature, the system and the data the Oracle Autonomous Database manages are protected from system failure and attack by machine learning (ML) and automation.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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