New date of Olympics not restricted to summer 2021: Bach

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Beijing, March 25 | International Olympic Committee (IOC) President Thomas Bach said all options are on table for the new date of Tokyo Games, and that the postponement needs sacrifice and compromise of all the stakeholders.

“The agreement that we want to organize the Games at latest in summer 2021, that means the task force can consider a broader picture. This is not restricted just to summer, the options are on the table, before and including the summer 2021,” Bach said in a teleconference with near 400 reporters around the world on Wednesday, according to Xinhua news.

Announcing the unprecedented decision on Tuesday, the IOC gave no specific new date, saying only it would be “beyond 2020 but not later than summer 2021.”

“The timing is a challenging question. We ask the Coordination Commission together with the Organizing Committee to study in detail. They have now formed the task force with a very good name of ‘Here we go’ and need consultation first of all with the 33 International Federations. We have to see what the options are.”

“Secondly we have to take into consideration the sports calendar around the Olympic Games and many other issues. I think we should come to a solution as soon as possible, but first priority should be the quality of the decision to really be able to take all stakeholders into considerations.”

Bach also said the rescheduled Tokyo Olympics need sacrifice and compromise of all the stakeholders.

“This is like a huge jigsaw puzzle, every piece has to fit. If you take out one piece, the whole puzzle is destroyed. Therefore everything has to come together, everything is important. Professionalism and dedication of the Organizing Committee make Tokyo the best prepared Olympic city ever. I’m confident we can put a beautiful jigsaw puzzle together.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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