New categorisation of multi-cap equity funds augurs well: Crisil


New Delhi, Sep 16 | Market regulator’s latest move to usher in uniformity in categorisation of multi-cap equity funds augurs well for investors, ratings agency Crisil said on Wednesday.

Accordingly, it pointed out that the move will make it easier for investors to choose between and within categories.

Last week, the regulator modified the definition of the category and mandated market capitalisation requirements to make the schemes more diversified.

The regulator mandated fund houses till January 2021, to comply with this change in market capitalisation criteria for multi-cap funds.

As per Crisil’s analysis, mutual funds have options like realigning the portfolio,  facilitating unit holders’ switch to other schemes, and merging multi-cap schemes with other categories to comply with this rule.

“Rebalancing of the scheme portfolio would also need review of existing benchmark indices to reflect the new market capitalisation requirement,” Nagarajan Narasimhan, Senior Director – Research, Crisil said in a statement.

“This is because, currently, most broad-market indices are skewed towards large-cap stocks.”

According to the agency, there are calls within the industry to allow a flexi-cap category that can invest freely across market capitalisation.

“However, whether the regulator obliges remains to be seen as there is already a focused fund category that allows flexible investments, albeit for a concentrated portfolio.

“As for investors, it is important to wait and watch what their fund house does with its scheme and then make changes to their portfolios based on overall risk-return profile, taxation impact and investment horizon,” the statement said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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