New $4.5mn Walmart Foundation grants to empower farmers in India

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New Delhi, Sep 17 | The Walmart Foundation on Thursday announced two new grants worth $4.5 million to help smallholder farmers earn more from improved output and fair market access.

The grants are part of a commitment made in September 2018 to invest $25 million (nearly Rs 180 crore) over five years in improving farmer livelihoods in India.

With these grants, the Walmart Foundation has invested $15 million with eight non-government organisations (NGOs) in the country, supporting programmes designed to impact more than 140,000 farmers, including nearly 80,000 women farmers, to date.

“The global Covid-19 pandemic has increased pressure on India’s farmers, especially women farmers shouldering extra responsibilities in the household while seeing their incomes diminish overnight,” said Kathleen McLaughlin, president of Walmart Foundation and executive vice president and chief sustainability officer of Walmart.

“We at the Walmart Foundation and our grantee partners are focused on supporting farmers to increase their resilience and sustainability for a better future”.

The new funding would allow non-profits Tanager and PRADAN to further scale their efforts to help farmers. Both grantees will focus on increasing opportunities for women farmers via farmer producer organisations (FPOs).

“There is huge potential for innovative technology solutions to help farmers in India improve productivity and yield, access valuable market information and succeed as part of a more efficient and transparent supply chain,:” said Kalyan Krishnamurthy, Flipkart Group chief executive officer and a member of the Walmart Foundation Board of Directors.

In the latest round, non-profit organisation Tanager will receive more than $2.6 million to extend its successful ‘Farmer Market Readiness’ (FMP) programme and help farmers in Andhra Pradesh further expand their knowledge, resources and reach.

The phase 2 of the programme will focus on strengthening the sustainability of 13 FPOs, in order to help more than 15,000 farmers, including more than 5,600 women farmers, increase their productivity and profitability.

Delhi-based non-profit Professional Assistance for Development Action (PRADAN) will use its Walmart Foundation grant of $1.9 million to launch its Livelihood Enhancement through Market Access and Women Empowerment (LEAP) programme in West Bengal, Odisha and Jharkhand.

The LEAP programme is expected to reach out to 45,000 women farmers directly, benefiting a population of about 225,000 people.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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